Ford has thus far received considerable praise for its direction over the past couple of years, most recently raking second on Fast Company‘s 2022 Most Innovative Companies in Design list, as well as making Time Magazine‘s 100 Most Influential Companies list for 2022. Now, The Blue Oval continues to impress in terms of its many innovative products as of late, as the automaker has once again been recognized by Fast Company – this time landing on its 2023 Most Innovative Companies list.
Impressively, Ford was the only automotive manufacturer to make the list of the 2023 Most Innovative Companies, which consists of 50 total entities. It accomplished that feat mainly because of the existence of the Ford F-150 Lightning, which reinvents the world’s most popular pickup in a big way. Aside from the fact that it’s all-electric, Fast Company was especially impressed with the Lightning’s many tech features, including its ability to power entire homes for days at a time via the Intelligent Backup Power system, as well as its Mega Power Frunk.
Interestingly, Ford developed this technology by building two model homes on its own campus, one of which engineer Alex Avila actually moved into temporarily to test out this system in real-world situations. “When we talk about innovation, I think about it not only in terms of innovating our products, but also innovating how we test our products, how we validate our products,” Avila said.
“Part of what we’ve tried to do is make sure that, from a vehicle development perspective, we are providing the customer with a great vehicle they can look at and say, ‘I really can’t get this with the older technology, and because of that I want to switch,'” added F-150 Lightning chief engineer Linda Zhang. “Our mantra is ‘always on,’ because we’re always working on improving the product even more. And because it’s such a digital vehicle, we can go ahead and make a lot of those improvements and provide them to the customer over the air in terms of the updates.”