Ford Authority

Ford Ranked Below Average In 2023 EV Home Charging Study

Both the Ford Mustang Mach-E and Ford F-150 Lightning fared well in the recently-released 2023 J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study, with the former ranking third among all new EV models and the latter coming in seventh place. However, FoMoCo has a whole didn’t do quite as well in the newly-revealed 2023 J.D. Power U.S. EV Home Charging Study, ranking below the industry average and behind several of its competitors in that regard.

Ford scored a total of 699 out of 1,000 possible points in this particular study, ranking it behind Tesla (790), GRIZZL-E (757), Emporia (754), ClipperCreek (744), the segment average of 740, Wallbox (730), Rivian (728), Siemens (722), ChargePoint (709), and JuiceBox (703), though ahead of Electrify America (697) and Chevrolet (683).

The 2023 J.D. Power U.S. EV Home Charging Study aims to sets the standard for benchmarking satisfaction with the critical attributes that affect the total or overall EV home charging experience for both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Survey respondents for the study included 13,860 owners of 2017-2023 model year BEVs and PHEVs. The study was fielded from December 2022 through February 2023. Satisfaction was measured across eight factors – fairness of retail price; cord length; size of charger; ease of winding/storing cable; cost of charging; charging speed; ease of use; and reliability.

“Whether you’re an automaker, dealer, or utility company participating in the EV ecosystem, improving the EV owner experience with respect to home charging should be a common goal shared by all,” said Brent Gruber, executive director of the EV practice at J.D. Power. “There are programs available today that will help EV owners with the startup costs, such as installing or upgrading to a faster Level 2 charger. There are also programs designed to save EV owners money with the ongoing costs of charging their vehicle, like scheduling to charge during the most affordable time of the day. However, J.D. Power sees that there is little awareness and utilization of these benefits. As the EV marketplace continues to grow, brands that help owners take advantage of these offerings will be in a much better position down the road.”

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Dawn Michelle Foster

    I appreciate the transparency in the responses received in surveys and testing. I hope it gives Ford the “charge needed to continue to drive for excellence with safety being first on the list.
    As a Ford lover, below ranking gives me an unsettling feeling. Do better, aim higher, never stop examining your industry practices when at the top. Don’t look at competitors as a box to check. You’re Ford, You’re First. Next month, it is expected for Ford to be ranked higher.

    1. Jim Glass

      I, too, hope that Farley can turn this around quickly. My First Edition Mustang Mach E after some initial teething issues has performed in an outstanding manner. I mostly charge at home with a wall-mounted Juice Box which also had some initial issues. But for the past 2 years both have been flawless.

  2. David Dunn

    I have a 2022 Chevy Bolt EUV. I don’t recommend plug-ins. I had to upgrade my amperage service to my house to 200-amps to accommodate a 240-volt charger. When my battery reaches about 25%, it takes more than 8 hours to charge it fully. High-speed chargers that can fully charge it are under development and supposedly can fully charge an EV in 10 minutes. However, because your range is determined by how far you can travel & find a workable charger, you’re basically on a leash to your home charger.

    1. Mike says...

      Your point is well taken with respect to the realities of recharging a BEV.
      I lack of conversation as to the challenges and shortcomings are routinely overlooked or downplayed by BEV cheerleaders.
      The fact remains that there is a very high amount of ‘business churn’ being created and promoted that is not in consumers best interests.
      We will see…

  3. John

    A couple news articles just last week, one of them on MSN News stated Americans aren’t interested in EVs and sales figures are low (not because of shortages). Basically, no one cares.


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