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Ford Authority

Ford Stock Down Seven Percent During Week Of March 6th – March 10th, 2023

The value of Ford stock dropped during the March 6th, 2023 – March 10th, 2023 timeframe. Shares closed the week at $12.10, which represented a seven percent dip, or $0.98 per share reduction in value, compared to the prior week’s closing value of $13.08.

Movement & Ranges

Ford Stock Values - March 6th - March 10th, 2023
Date Open Close/Last High Low
03/10/2023 $12.43 $12.10 $12.51 $12.00
03/09/2023 $13.02 $12.45 $13.08 $12.44
03/08/2023 $12.78 $12.98 $13.01 $12.71
03/07/2023 $12.94 $12.83 $12.98 $12.78
03/06/2023 $13.08 $12.98 $13.18 $12.93

By comparison, shares of Ford’s cross-town rival – General Motors Company – dropped by $4.49 per share, or about 11 percent during the same timeframe.

Ford E-Transit Type A School Bus - Exterior 001 - Front Three Quarters

The drop in Ford share values during the week follows a 10 percent increase from last week, which in turn followed a seven percent dip during the preceding five day trading period.

There were no major announcements or product reveals during the week.

Ford Edge L

Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:

The Ford F-150 Lightning officially launched on April 26th, 2022 and is currently at the tail end of its production run. The 2023 Ford F-150 Lightning will arrive in fall 2022 with higher pricing and slightly more range. Additionally, the Maverick is still rolling out and sales have steadily increased each month it has been on the market. The compact pickup was named the 2022 North American Truck of the Year in January. The Blue Oval stopped taking orders for the pickup in January in order to focus on building customer orders. 2023 Ford Maverick order banks opened in September before rapidly closing due to overwhelming demand.

The Bronco family is also steadily rolling out to dealers and both vehicles remain hot ticket items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January. For 2022, the Bronco range will add the Bronco Raptor and Bronco Everglades variants to its lineup. For 2023, the Bronco family adds the Heritage edition trims to their respective lineups.

Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.

Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford stopped taking orders for all Mach-E variants in spring 2022 due to high demand, although the company is currently working to boost output to 200,000 units annually by 2024. For 2023, the Mach-E gets higher prices as a result of raw materials becoming more expensive. The company celebrated the 150,000 production milestone for the electric crossover in November 2022.

The Ford Mustang Mach-E represents one part of a multi-faceted blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly continue impact the value of Ford stock, although supply chain issues and factors outside of The Blue Oval’s control appear to be guiding its valuation at the moment.

The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which is expected to continue through 2023, if not longer. Pandemic related supply chains woes and ongoing macroeconomic concerns across the globe have undoubtedly contributed to the value of Ford stock dropping as well.

Ford Stock Value Micro Factors

Aside from macroeconomic factors likely influencing the value of Ford stock, recent news about the company is potentially could be behind investor misgivings about the automaker. Deutsche Bank downgraded Ford stock in February 2023 over The Blue Oval’s Q4 earnings. Additionally, the company has had teething issues with high profile vehicles like the 2023 Ford F-150 Lightning, 2023 Ford Escape, and 2023 Lincoln Corsair, as various issues prevented those products from leaving their respective factories.

Stock Performance Year-To-Date

Ford Stock Values - January - December 2023
Month Opening Value
January 3rd $11.82
February 1st $13.52
March 1st $12.35

Ford shares are now two percent higher when compared to the first day of trading in 2023. The supply chain crisis, microchip shortage, and macroeconomic concerns about the state of the global economy has clearly rattled investors, which in turn has impacted the value of Ford stock, despite the company’s best efforts to be transparent about its future plans. More recently, the company’s ongoing quality issues have also no doubt shaken Wall Street’s confidence in the automaker.

We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Sam

    This is what happens after a failed EV push. Ford stock is now down 60% the past year due to Farley’s failed EV push. Multiple news sources recently talking about how demand for EVs is low overall and parts shortages are not why demand is low.

    Reply
    1. Mackie

      Farley became Ford CEO on Oct 1, 2020. Ford stock was $6.70 then. It’s now up 80% since then not including dividends.
      Ford is still 90% ICE. They would be foolish not to protect for EV. The 2024 election will be pivotal regarding EV adoption, which is a forced agenda vs. real customer demand outside of early adopters.

      Reply
    2. RWFA

      Oh man, like an uneradicatable weed, our stupid bad faith friend I Am K-street Sam I Am has spring up again with his nonsense.

      Of course he didn’t provide citations to bolster his jabberwocky.

      Reply
  2. Jose

    Microsoft News is the one with the article about low demand for electric vehicles. No surprise really. EVs are a money pit for customers and companies.

    Reply

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