Ford Transit discount offers are once again nonexistent in March 2023, as The Blue Oval is not offering any incentive toward the purchase or lease of the van this month. This seems to be an ongoing trend, as it is a rarity for Ford to offer any sort of discount or incentive toward its van line.
For the sake of context, below is a list outlining the discounts (or better yet, lack of discounts) for the Transit throughout 2022 as well as to date in 2023.
2022 Calendar Year
- April – no incentives
- May – no incentives
- June – no incentives
- July – no incentives
- August – no incentives
- September – no incentives
- October – no incentives
- November – no incentives
- December – $1,000 Bonus Cash for military and first responders
2023 Calendar Year
- January – no incentives
- February – no incentives
- March – no incentives
The lack of Ford Transit discount or incentive offers is again not surprising, considering that The Blue Oval’s van offering was once again dominant in its competitive segment throughout the 2022 calendar year. In fact, the Transit commanded a dominant 61 percent segment share, vastly outperforming both of its competitors in the segment. The ongoing supply chain crisis is likely another major factor for the lack of incentives.
Sales Numbers - Compact Vans - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD TRANSIT CONNECT | -3.72% | 25,140 | 26,112 | 61% | 45% |
| RAM PROMASTER CITY | +9.16% | 15,914 | 14,579 | 39% | 25% |
| NISSAN NV200 | -99.23% | 134 | 17,359 | 0% | 30% |
| TOTAL | -29.05% | 41,188 | 58,050 |
As a reminder, the Ford Transit lineup gained the Transit Trail variant for the 2023 model year, which is an upfit-ready off-road-oriented van that caters to the van and outdoor life enthusiast. We expect the new Transit Trail, along with the rest of the Transit range, to continue driving high demand for Ford’s van offering, and in turn, could discourage The Blue Oval from offering any sort of Ford Transit discount or incentive.
Ford Transit Pricing
For reference, here are the applicable 2023 Transit van trim levels and their corresponding starting MSRPs, including the $1,795 destination charge:
Retail:
- XL Passenger Van – $51,170
- XLT Passenger Van – $53,680
Commercial:
- Cargo Van – $47,615
- Crew Van – $47,615
- Passenger Van – $51,925
- Passenger Van XLT – $54,435
- E-Transit – $56,795
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
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