2024 Jeep Wrangler Debuts As Refreshed Ford Bronco Rival

There was a time – prior to the 2021 automotive model year – when the Jeep Wrangler had the off-road-focused, removable roof and doors SUV segment all to itself. The debut of the Ford Bronco that year changed everything, however, and with Ford’s reborn icon continuing to steal sales from Jeep, that brand can’t afford to rest on its laurels anymore. Instead, the 2024 Jeep Wrangler has just debuted as a refreshed version of the JL-gen model, which originally debuted in 2017 for the 2018 model year. Coincidentally, the Bronco is also expected to receive a refresh for the 2024 model year, too.

As one might expect, the changes made to the 2024 Jeep Wrangler are rather minimal, as has historically been the case for the rugged SUV. The most obvious update lies up front, where a new grille design is present with more distinctive slots and mesh backing. The headlights have also been incorporated into the mesh rather than resting on top of flat bodywork, too.

Inside the cabin, the 2024 Jeep Wrangler comes equipped with a new, standard 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto, running Uconnect 5 software. Jeep has added soft touch materials and contrast stitching to the instrument panel, as well as its Trails Offroad feature, which grants access to 62 “Badge of Honor” trails, with over 3,000 more trail guides available for an additional cost.

In terms of trims, a new Sport S 4xe model signifies the entry-level plug-in hybrid model, while the Rubicon X sits atop the regular 4xe. All 4xe models get what Jeep calls the “Power Box,” which supplies 30 amps of electricity via four 120-volt outlets. Across the rest of the lineup, the Rubicon gets a full-float Dana rear axle for 2024, while Willys models receive standard 33-inch tires, steel rock rails, and a locking rear differential.

Pricing for the 2024 Jeep Wrangler lineup has yet to be announced, though deliveries are expected to begin later this year.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.