Ford Authority

Ford Argentina Sales Up 20 Percent In March 2023

Ford Argentina sales increased 20 percent to 3,182 units in March 2023 compared to March 2022 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Volkswagen and Peugeot.

Individual model sales performance was as follows:

During the first three months of the 2023 calendar year, Ford Argentina sales increased 43 percent to 10,390 units.

Sales Results - March 2023 - Argentina - Ford

MODELMAR 2023 / MAR 2022MARCH 2023MARCH 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT+232.61% 15346-4.23%476 497
ECOSPORT-45.41% 333610-27.28%1,146 1,576
F-SERIES-7.32% 3841-65.22%72 207
KA-100.00% 01-14.29%12 14
KUGA-66.67% 26-96.81%3 94
MAVERICK+139.08% 20887+453.09%1,073 194
MUSTANG+266.67% 113+75.76%58 33
RANGER+56.83% 1,9621,251+92.37%6,275 3,262
TERRITORY-43.72% 269478-42.95%599 1,050
TRANSIT+47.24% 187127+94.53%640 329
FORD TOTAL+19.62% 3,1822,660+42.70%10,390 7,281

The Ford Authority Take

Ford Argentina sales ended the month of March with a notable double-digit increase, which expanded the overall segment share of the FoMoCo brand in the Argentine market. This is Ford’s fourth consecutive monthly increase in the South American country.

Several Ford models managed to substantially increase their sales in March, led by the best-selling Ford Ranger which had its second best year-to-date record with 1,962 deliveries. In fact, the midsize pickup rose to second place among the best sellers in its competitive segment – only behind the Toyota Hilux, the traditional leader in Argentina.

Also of note were triple-digit increases on three nameplates, including the Ford Maverick and Bronco Sport. In fact, the compact pickup experienced the highest growth rate and the was only Blue Oval model with a triple-digit growth rate during the first quarter of 2023.

About The Numbers

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