Ford Authority

Ford Brazil Sales Jump 102 Percent In March 2023

Ford Brazil sales increased 102 percent to 2,624 units in March 2023 compared to March 2022 results.

Individual model sales performance was as follows:

During the first three months of the 2023 calendar year, Ford Brazil sales increased 48 percent to 5,616 units.

Sales Results - March 2023 - Brazil - Ford

MODELMAR 2023 / MAR 2022MARCH 2023MARCH 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
F-SERIES* 8**14 *
KA0.00% 11-66.67%1 3
MAVERICK+142.42% 8033+302.86%282 70
MUSTANG+116.67% 3918+16.09%101 87
RANGER+97.60% 1,9781,001+32.23%3,980 3,010
TERRITORY+80.00% 14480+5.28%279 265
TRANSIT+5,516.67% 3376+10,200.00%824 8
FORD TOTAL+102.16% 2,6241,298+48.10%5,616 3,792

The Ford Authority Take

After the good performance recorded in February, Ford Brazil sales continued on a positive streak with a drastic triple-digit increase in March. As such, last month’s record represents Ford’s second consecutive rise and the highest growth among the top ten brands in the Brazilian automotive market.

The vast majority of the models that Ford offers in Brazil experienced significant increases in sales volume in March. Once again, overall growth was driven by higher sales of the best-selling Ford Ranger as the brand’s leading product in that country and throughout South America. The midsize pickup nearly doubled its monthly record, adding more than 900 units year-over-year.

Ford Transit Automatic Brazil - Exterior 001 - Front Three Quarters

However, the Ford Transit had the highest growth rate for the month and the entire first quarter of the year, and has established itself as the second best-selling model of the brand. Also noteworthy are the 8 deliveries of the F-Series in March, before the full-size pickup officially begins its sale in Brazil. As Ford Authority previously reported, the Blue Oval planned to go on a product offensive this year, and the results of that effort are seemingly already apparent.

About The Numbers

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