Ford Authority

Ford Bronco Off-Roadeo Return Visits Can Now Be Purchased

Since its launch a couple of years ago, The Blue Oval has been tweaking the Ford Bronco Off-Roadeo experience, adding the 4xFun option for for those that don’t have a reservation or order in place, opening it up to owners of all 2023 Ford Bronco Sport trims, scheduling some winter weekends, and adding a new, similar experience for owners of the Ford Bronco Raptor while also giving owners the ability to use FordPass Rewards points toward merchandise and fees. However, those that have already attended a Ford Bronco Off-Roadeo have thus far been barred from participating in another one – until now, according to Bronco Nation.

The Ford Bronco Off-Roadeo has officially opened up to previous guests that want to return for another fun day of off-roading, and all sites are available to book – including Moab, New Hampshire, Texas, and Nevada. This includes those that used their owner credit – included with the purchase of a 2021+ Bronco – to attend a previous event, who can now head back and experience the same thing all over again, or perhaps head to a totally new location.

There is no limit to how many Bronco Off-Roadeos owners can attend, though they can only reserve one at a time. The introductory cost for all of this is $2,000, which includes lunch and dinner, one free guest who can split time behind the wheel, a Bronco to drive, entertainment, a campfire, an exclusive location-specific gift, and time with Ford’s Trail Guide team.

As is the case with the existing Off-Roadeo experience, these return visits feature a full day of activities, perfect for novices or those that have some off-roading experience. Led by a team of experts, participants get to learn all about these vehicles while traversing a wide variety of terrain, which varies by location. Those interested in booking a return visit can do so by heading over here.

We’ll have more on the Ford Off-Roadeo soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. GaryB

    i went to one in 2022, it was awesome. Not $2k awesome, but certainly maybe up to $700 awesome (got about $200 of free stuff from the gift shop).And the gift we got at NH was a black yeti water bottle and a carabiner with the Bronco logos on them. The guides are only paid about $30k a year salary. They have about 30 people a day go through with 4 guides. I would go to every off rodeo if the price (for one person) was $500-$600. Which should still be profitable for Ford.

  2. Mike

    Yeah, I just went to register and thought I must have made a mistake…two grand? I went to one two summers ago – it was great. You might get me to pay $750-$1,000 to come back with a guest, but $2,000? It’s not even a maybe.


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