Though it remains a desirable entity in the U.S. – still selling for more used than new, on average – the sixth-generation Ford Bronco has also launched in a number of other global markets in recent months, including Europe, Argentina, Brazil, and the Middle East, albeit in limited configurations. Now, the reborn Ford Bronco is also set to head to China as an exported model as well, a development the automaker just revealed at the 2023 Shanghai Auto Show.
Ford did not say which trims, engines, or option packages will be available for Ford Bronco customers in China, nor has it shared pricing for the iconic off-roader yet. However, outside of the U.S., the Bronco is being sold with limited options in that regard, and with a higher sticker price mostly due to the fact that it’s being built in America and exported to other markets – not to mention in far smaller quantities, too.
In Europe, for example, the Ford Bronco is available in Outer Banks and Badlands trims with a standard hardtop, the 12-inch infotainment screen, the 10-speaker B&O sound system, 360-degree camera system, and the twin-turbocharged Ford 2.7L V6 EcoBoost mated to the 10-speed automatic transmission. No matter which trim customers opt for, the initial batch of Euro Broncos will be First Edition models, complete with unique exterior details, an interior build number badge, and a selection of accessories that includes neoprene seat covers, door storage bags, and a soft mesh top, depending on the series.
“The Chinese market holds strategic significance for Ford,” said Sam Wu, president and CEO of Ford China. “At the show, this must-have Ford showcase offers features that bring to life the brand’s strengths to create products and experiences that resonate with Chinese customers.”
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Plenty of people waiting here for theirs, and they’re being put on boats to China.
Highest bidder wins.
I am surprised that there are not more comments about domestic customers waiting for their orders to be fulfilled before exporting them to China.
I feel bad for those folks.
NOTA 1 ONE FORD BRONCO EXPORTS FROM USA !! LET THE FOREIGNERS BUILD THEIR OWN IN THEIR COUNTRY,S…DOMESTIC PRODUCTION OF BRONCO,S USA 1ST. IN LINE GOES TO AMERIAKANS..
You Ford loyalists (and I USED to be one) better wake up.
Ford is in love with the Chinese and it’s only going to get
worse. You have already seen how Ford is dropping models
in the USA while upgrading and continuing them in China.
I suspect that Ford is outsourcing a lot more of it’s parts
from there because my 2017 Mustang, according to my
dealer’s service dept, had a lot of Chinese-made parts.
(That angered me and I sold it!) I’m beginning to believe
that Ford (and, perhaps the other manufacturers) see a
brighter future in China where they don’t have to deal with
such heavy-handed government regulation and ever
increasing union demands. As such, look for even more
favoritism and exclusive models going to the Chinese.