Ford Bronco sales increased in the United States while decreasing in Mexico during the first quarter of 2023.
Ford Bronco Sales - Q1 2023 - United States
In the United States, Ford Bronco deliveries totaled 32,430 units in Q1 2023, an increase of about 38 percent compared to 23,573 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| BRONCO | +37.57% | 32,430 | 23,573 |
Ford Bronco Sales - Q1 2023 - Canada
In Canada, Ford Bronco deliveries totaled 1,350 units in Q1 2023, a decrease of about 21 percent compared to 1,718 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| BRONCO | -21.42% | 1,350 | 1,718 |
Ford Bronco Sales - Q1 2023 - Mexico
In Mexico, Ford Bronco deliveries totaled 310 units in Q1 2023, a decrease of about 20 percent compared to 388 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| BRONCO | -20.10% | 310 | 388 |
Competitive Sales Comparison (USA)
Ford Bronco sales increased 38 percent during Q1 2023, keeping The Blue Oval’s rugged pony solidly in second place with 32,430 sales.
The segment’s most popular vehicle, the Jeep Wrangler, saw its sales slide 17 percent, with 37,971 deliveries last quarter. The Toyota 4Runner once again brought up the rear, selling 21,116 units, a 40 percent decrease year-over-year.
Sales Numbers - Midsize Off-Road SUVs - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| JEEP WRANGLER | -16.64% | 37,971 | 45,551 | 41% | 44% |
| FORD BRONCO | +37.57% | 32,430 | 23,573 | 35% | 23% |
| TOYOTA 4RUNNER | -39.51% | 21,116 | 34,907 | 23% | 34% |
| TOTAL | -12.03% | 91,517 | 104,031 |
In terms of segment share, Wrangler sales accounted for 41 percent segment share, down three percentage points; Ford Bronco sales picked up 12 percentage points for 35 percent share; and finally, the 4Runner was responsible for 23 percent segment share, down 11 percentage points.
Overall, the midsize off-road SUV segment contracted 12 percent with 91,517 units sold. Comparatively, Ford Bronco sales vastly outperformed the segment average.
The Ford Authority Take
The Bronco was the only vehicle with its sales numbers in the green during Q1 2023 in its competitive segment – and by a significant margin. Both of its competitors, the Wrangler and 4Runner, saw downturns in their year-over-year sales, and the Bronco was able to eat into both of their segment shares as it continues its upward climb.
Even so, it’s important to note that a solid portion of Ford Bronco sales have been to prior reservation/order holders, indicating that Ford Bronco sales could be even more impressive if dealers had more vehicles available in inventory (and on the lot) to sell. In fact, Ford elected to restrict 2023 Bronco orders to existing reservation or order holders to ensure that those who have been waiting on the Bronco finally get their ponies.
Looking ahead, we expect Ford Bronco sales to continue to expand, limited only by the ability of the Ford Michigan Assembly plant to produce the vehicle. The facility is currently prioritizing Bronco production at the expense of the Ford Ranger, which this plant is also responsible for. It won’t be a surprise if Ford Bronco sales soon dethrone the Wrangler for the top spot in the segment as supplier issues continue to ease.
About The Numbers
- All percent change figures compared to Ford Bronco sales in Q1 2023, unless otherwise noted
- In the United States, there were 75 selling days in Q1 2023 and 75 selling days in Q1 2023
- Ford Motor Company Q1 2023 sales reports:
- Ford Motor Company sales Q1 2023 U.S.A
- Ford sales Q1 2023 U.S.A. (Ford brand)
- Lincoln sales Q1 2023 U.S.A.
- Ford Motor Company sales January 2023 U.S.A.
- Ford Motor Company sales February 2023 U.S.A.
- Ford Motor Company sales March 2023 U.S.A.
- Ford China sales Q1 2023
- Ford Motor Company Canada sales Q1 2023
- Ford Canada sales Q1 2023
- Lincoln Canada sales Q1 2023
- Ford Motor Company Argentina sales Q1 2023
- Ford Argentina sales January 2023 (Ford brand)
- Ford Argentina sales February 2023 (Ford brand)
- Ford Argentina sales March 2023 (Ford brand)
- Ford Motor Company Brazil sales Q1 2023
- Ford Brazil sales January 2023 (Ford brand)
- Ford Brazil sales February 2023 (Ford brand)
- Ford Brazil sales March 2023 (Ford brand)
- Ford Motor Company Mexico sales Q1 2023
- Ford Motor Company sales Q1 2023 U.S.A
Comments
We knew this would happen.
BTW, that’s a Bronco Sport interior image, not Bronco.
It sure is!
Fixed! Thank you.
I put in an order on 3/27/23 for a ford bronco wildtrak with the lux package and hard top. Any idea where it is in the order bank?
You do know there are day 1 orders, (07/2020) that have yet to be built… you’ve got a long wait ahead of you. Especially with your model and options. Best choice has been to find the closest one to your spec on a lot and buy it. Then drive it until your order is delivered and trade.
I put in an order the same day and got an email that says my build week is June 6.
2 door black diamond with mid. package.
847 days. That’s how long it took me to get my Wildtrak. 2020 is when I reserved it. 2023 is when I took delivery. So Keith, it’s a waiting game.
If Ford could build them faster then they would likely be #1.
Would love to see the day the bronco is no.1
June 5 build, ordered March 27. Badlands Sasquatch 4D, Lux w/hardtop. The same order in ’22 MY took 12 mos.