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Ford EcoSport Sales Beat Fiat 500X, Toyota C-HR In Q1 2023

Ford EcoSport sales decreased in the United States and Argentina during the first quarter of 2023.

Ford EcoSport Sales - Q1 2023 - United States

In the United States, Ford EcoSport deliveries totaled 1,649 units in Q1 2023, a decrease of about 80 percent compared to 8,426 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
ECOSPORT -80.43% 1,649 8,426

Ford EcoSport Sales - Q1 2023 - Canada

In Canada, Ford EcoSport deliveries totaled 173 units in Q1 2023, a decrease of about 72 percent compared to 608 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
ECOSPORT -71.54% 173 608

Ford EcoSport Sales - Q1 2023 - Argentina

In Argentina, Ford EcoSport deliveries totaled 1,127 units in Q1 2023, a decrease of about 28 percent compared to 1,570 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
ECOSPORT -28.22% 1,127 1,570

Competitive Sales Comparison (USA)

Ford EcoSport sales plummeted 80 percent in Q1 2023, with just 1,649 deliveries during the quarter, placing the small crossover to 16th out of 18 rivals in its packed competive segment.

Up front, the Chevrolet Trailblazer (see running Chevy Trailblazer sales) captured first place, up 225 percent to 27,951 units. The Bow Tie’s offering surpassed the Honda HR-V, which saw its sales decrease 37 percent to 26,504 units, while the Jeep Compass placed third, down five percent to 23,209 sales. Mazda CX-30 nosed into fourth place, as its sales increased 109 percent to 19,870 units, surpassing the Hyundai Kona, which slipped 24 percent to 19,220 units, tailed by the Kia Soul in sixth, up 20 percent to 16,984 sales. The Kia Seltos placed seventh with a 25 percent increase in sales to 13,894 units, while the Buick Encore GX (see running Buick Encore GX sales) sold 12,279 units, up 128 percent year-over-year, and the Nissan Kicks placed ninth with a 42 percent slide and 11,832 deliveries.

All other segment competitors, including the EcoSport, accounted for less than 10,000 deliveries individually.

Sales Numbers - Mainstream Subcompact Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CHEVROLET TRAILBLAZER +224.78% 27,951 8,606 13% 4%
HONDA HR-V -37.15% 26,504 42,168 13% 21%
JEEP COMPASS -4.91% 23,209 24,408 11% 12%
MAZDA CX-30 +109.29% 19,870 9,494 9% 5%
HYUNDAI KONA +23.71% 19,220 15,536 9% 8%
KIA SOUL +20.25% 16,984 14,124 8% 7%
KIA SELTOS +24.96% 13,894 11,119 7% 5%
BUICK ENCORE GX +128.15% 12,279 5,382 6% 3%
NISSAN KICKS -42.50% 11,832 20,577 6% 10%
KIA NIRO +6.51% 9,827 9,226 5% 5%
HYUNDAI VENUE +31.36% 8,603 6,549 4% 3%
CHEVROLET TRAX +11.45% 6,465 5,801 3% 3%
MITSUBISHI OUTLANDER SPORT +24.44% 4,613 3,707 2% 2%
JEEP RENEGADE -58.67% 4,129 9,990 2% 5%
BUICK ENCORE +13.70% 2,979 2,620 1% 1%
FORD ECOSPORT -80.43% 1,649 8,426 1% 4%
TOYOTA C-HR -82.37% 750 4,255 0% 2%
FIAT 500X -60.29% 135 340 0% 0%
TOTAL +4.23% 210,893 202,328

In terms of segment share during Q1 2023, Ford EcoSport sales accumulated just one percent share, losing three percentage points year-over-year.

By comparison, the segment-leading Trailblazer gathered 13 percent share, picking up nine percentage points over the first quarter of 2022, while the HR-V also captured 13 percent share, down eight percentage points. The Compass took home 11 percent share, losing one percentage point; the CX-30 took nine percent, up four percentage points; the Kona, meanwhile, also captured nine percent, gaining one percentage point. The Soul picked up one percentage point to secure eight percent share, followed by the Encore GX, up three percentage points to six percent share. The Kicks lost four percentage points and also captured six percent share.

All other competitors, including the Ford EcoSport, accounted for five percent share or less apiece.

Overall, the mainstream subcompact crossover segment expanded four percent to 210,893 units, meaning Ford EcoSport sales severely underperformed the segment average.

The Ford Authority Take

The EcoSport is, essentially, a dead man walking (dead car driving?). The North American EcoSport was discontinued in mid-2022 in the wake of The Blue Oval’s decision to axe its production operations in India. That means that the Ford Chennai Assembly plant, where the EcoSport was produced, has been shuttered, with the final EcoSport rolling off the assembly line back in July 2022.

With that in mind, the serious decline in Ford EcoSport sales is completely expected, as no new units are being produced, meaning that any sales are from remaining inventory. As stock of the EcoSport depletes, its sales will continue to fall in North America until no more units remain. It did manage to beat the Fiat 500X and Toyota C-HR in sales in Q1, which is an interesting feat, as all three models have been cancelled.

However, the EcoSport will live on overseas, as FoMoCo will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania exclusively for the European market.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comment

  1. Mike says...

    How is this important enough to read about?
    Supply chain issues, back orders and discontinued models nobody cares about is not newsworthy.
    It would be more interesting to publish order backlog numbers for all the major builders by model…. Sales numbers lone are not especially helpful at any level of discussion.

    Reply

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