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Ford Expedition Sales Crush Non-GM Rivals In Q1 2023

Ford Expedition sales increased in the United States and Mexico during the first quarter of 2023.

Ford Expedition Sales - Q1 2023 - United States

In the United States, Ford Expedition deliveries totaled 19,359 units in Q1 2023, an increase of about 99 percent compared to 9,718 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EXPEDITION +99.21% 19,359 9,718

Ford Expedition Sales - Q1 2023 - Mexico

In Mexico, Ford Expedition deliveries totaled 239 units in Q1 2023, an increase of about 71 percent compared to 140 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EXPEDITION +70.71% 239 140

Ford Expedition Sales - Q1 2023 - Colombia

In Colombia, Ford Expedition deliveries totaled 15 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EXPEDITION * 15 *

Competitive Sales Comparison (USA)

During the first quarter of 2023, Ford Expedition sales skyrocketed 99 percent, selling 19,359 units and bumping FoMoCo’s full-size SUV offering to third place.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CHEVROLET TAHOE +13.67% 27,257 23,979 28% 31%
GMC YUKON -13.63% 10,471 12,123 11% 16%
FORD EXPEDITION +99.21% 19,359 9,718 20% 13%
CHEVROLET SUBURBAN +12.14% 13,932 12,424 14% 16%
GMC YUKON XL +0.86% 9,252 9,173 9% 12%
NISSAN ARMADA +342.60% 7,272 1,643 7% 2%
JEEP WAGONEER -21.19% 5,560 7,055 6% 9%
TOYOTA SEQUOIA +938.86% 4,384 422 4% 1%
TOTAL +27.37% 97,487 76,537

It’s important to note that the Expedition was outsold by two GM models spanning four nameplates. GM’s competitors in the space are comprised of the Chevy Tahoe and Chevy Suburban, as well as the GMC Yukon and Yukon XL. Where Ford treats the Expedition as one model, though the nameplate technically comprises two separate models: the “regular” Expedition and the extended-length Expedition Max. The “regular” Expedition directly rivals the Tahoe and Yukon, while the extended-length Expedition Max goes up against the Suburban and Yukon XL.

Sales Numbers - Chevy Full-Size SUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TAHOE +13.67% 27,257 23,979 66% 66%
SUBURBAN +12.14% 13,932 12,424 34% 34%
TOTAL +13.15% 41,189 36,403

Treating the Tahoe and Suburban as a single vehicle (the way Ford treats the Expedition and Expedition Max) gives Chevrolet 41,189 combined deliveries, outselling the combined results of the Expedition and Expedition Max by an impressive 32,016 units (see running Chevy Tahoe sales and Chevy Suburban sales).

Meanwhile, treating the Yukon and Yukon XL as a single vehicle (again, mirroring the way Ford treats the Expedition and Expedition Max) gives GMC 19,723 combined deliveries (see running GMC Yukon sales and GMC Yukon XL sales). This combination still outsells the Expedition by 9,555 units.

Sales Numbers - GMC Full-Size SUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
YUKON -13.63% 10,471 12,123 53% 57%
YUKON XL +0.86% 9,252 9,173 47% 43%
TOTAL -7.39% 19,723 21,296

The Nissan Armada tailed the Expedition in terms of sales, growing 342 percent to 7,272, outpacing the Jeep Wagoneer in with 5,560 deliveries, down 21 percent, . The Toyota Sequoia slotted into last place, experiencing a 939 percent increase to 4,384 units, perhaps due to its recent generational changeover

From a segment share standpoint, the Tahoe accounted for 28 percent share, down eight percentage points, while the Yukon claimed 20 percent share, up two percentage points. Ford Expedition sales also claimed 20 percent segment share, up six percentage points, and the Suburban lost four percentage points to claim 14 percent share. The Armada gained five percentage points for seven percent share; Wagoneer accounted for six percent share, down four percentage points; and finally, the Sequoia gained three percentage points to claim four percent share.

The Ford Authority Take

Ford Expedition sales almost doubled in Q1 2023, indicating that The Blue Oval has potentially finally leveled out when it comes to supplier issues that have been negatively affecting its ability to produce enough vehicles to answer customer demand. In order to keep the new Expedition rolling off the line, though, certain features like the universal garage door opener (UGDO) from certain trims, while it remains intact on others.

It’s worth noting that throughout 2022, most Ford Expedition sales went to retail customers. In fact, over 70 percent of total Expedition sales were to laymen on the retail side, whereas 30 percent went to commercial customers on the Ford Pro side of sales. However, while it’s popular with retail customers, the Expedition has quite a bit of ground to make up if it’s to command the top spot in its competitive segment and surpass General Motors, its fiercest crosstown rival, a feat that is currently a tall order.

The Expedition received a modest refresh for the 2022 model year, and it’s worth noting that it soldiers into its 2023 model year without any major changes or updates, aside from feature deletions that are the most direct effects of the aforementioned supplier issues.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. wjtinfwb

    Now that component availability is loosening and dealers are able to stock Expeditions, Ford needs to do a better job marketing the model and probably needs to adjust the equipment and option packaging to better coincide with GM’s model and trim selections. Most of the Expeditions I’ve seen are either base XLT models at about 60k or loaded Limited or Platinum’s at or over 80k. A nicely equipped Tahoe LT comes in a 65k, Ford has a huge gap in that area. Better option structure, aggressive marketing should make an impact, it’s a very nice vehicle, the equal of the GM’s in most areas and way better performing than all but the 6.2L GM products.

    Reply
  2. Darryl Thorn

    Please stop the pop up video advertisements. It is lowering Fords credibility for subscribers to Ford Authority. It makes me and my Ford die hard friends want to go buy a Mitsubishi pickup. Please stop!!!

    Reply
  3. Mike

    So GM is still outselling Ford. Not good, more work, MUCH more work needs to be done on quality, then when that problem is solved much more needs to be done with advertising. Taking small improvement steps can hopefully put Ford back in the top quality slot in time.

    Reply

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