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Ford F-Series Sales Outperform Segment Yet Again In Q1 2023

Ford F-Series sales increased in the United States and Mexico during the first quarter of 2023.

Ford F-Series Sales - Q1 2023 - United States

In the United States, Ford F-Series deliveries totaled 166,086 units in Q1 2023, an increase of about 18 percent compared to 140,447 units sold in Q1 2022. Of these, Ford F-150 Lightning sales totaled 4,291 units.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
F-SERIES +18.26% 166,086 140,447

Ford F-Series Sales - Q1 2023 - Mexico

In Mexico, Ford F-Series deliveries totaled 2,702 units in Q1 2023, an increase of about 43 percent compared to 1,887 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
F-SERIES +43.19% 2,702 1,887

Competitive Sales Comparison (USA)

Ford F-Series sales (see running F-Series sales) maintained the top spot in the full-size pickup segment in Q1 2023, soaring 21 percent to 170,377 units during the quarter.

The Chevrolet Silverado earned second yet again (see running Silverado sales), posting a modest five percent gain to 126,992 deliveries. The Ram Pickup took third, slipping 22 percent to 105,350 units, followed by the GMC Sierra (see running Sierra sales) in fourth with a 19 percent uptick to 67,198 deliveries. The Toyota Tundra placed fifth, up 22 percent to 27,651 units, while the Nissan Titan took sixth (and last) place, sliding 37 percent to 4,038 units. Given news that Nissan has no plans to redesign the Titan after the current generation, the pickup will likely be discontinued around 2025.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD F-SERIES +18.26% 166,086 140,447 33% 30%
CHEVROLET SILVERADO +4.86% 126,992 121,107 26% 26%
RAM RAM PICKUP -17.12% 105,350 127,116 21% 27%
GMC SIERRA +18.69% 67,198 56,617 14% 12%
TOYOTA TUNDRA +22.12% 27,651 22,643 6% 5%
NISSAN TITAN -37.05% 4,038 6,415 1% 1%
TOTAL +4.84% 497,315 474,345

From a segment share standpoint, Ford F-Series sales accounted for a segment-best 34 percent share, up four percentage points compared to Q1 2022. The Silverado posted 25 percent share, down one percentage point, while the Ram earned 21 percent share, down six percentage points. The Silverado’s corporate cousin, the Sierra, posted a segment share of 13 percent, down one percentage point, while the Tundra earned six percent, down one percentage point. Finally, the Titan’s share remained flat at one percent.

The full-size pickup truck segment expanded six percent to 501,606 units during Q1 2023, meaning that F-Series sales outperformed  the segment average.

It’s worth noting that adding up Q1 2023 sales of General Motors’ two trucks – the Silverado and Sierra – results in 194,190 combined deliveries, knocking the F-Series from the top spot by 23,813 units and earning 39 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
CHEVROLET SILVERADO +4.86% 126,992 121,107
GMC SIERRA +18.69% 67,198 56,617
TOTAL +9.26% 194,190 177,724

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
RIDGELINE +40.58% 12,918 9,189

The Ford Authority Take

Sales of the extremely popular Ford F-150 and Ford Super Duty pickups were up last quarter compared to the same period in 2022, indicating that supplier constraints have started to ease and supply of the pickups are now able to meet demand. Ford also recently announced plans to ramp up production of its most popular vehicles, including the F-150 and F-150 Lightning, which should continue to increase Ford F-Series sales across the board.

However, while Ford F-Series sales outpaced that of the Silverado and Sierra on an individual basis, it’s impossible to ignore the fact that both GM models outsold FoMoCo’s pickup when combined. Both of GM’s entries also posted gains over the same period in 2022, indicating that FoMoCo’s crosstown rival is also starting to see supplier constraints begin to ease up.

The addition of the refreshed 2023 Super Duty line will certainly have a positive effect on Ford F-Series sales throughout the year, so long as production keeps up with demand. In fact, order banks took in 50,000 orders in the first week they were open – a number that grew to 150,000 by the end of November, indicating that the heavy duty pickup is in very high demand.

  • All percent change figures compared to Ford F-Series sales in Q1 2023, unless otherwise noted
  • In the United States, there were 75 selling days in Q1 2023 and 75 selling days in Q3 2022
  • Ford Motor Company Q1 2023 sales reports:
  • Ford F-Series sales include:
    • Ford F-150 and variants, including battery electric F-150 Lightning
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Oliver65

    Ford is doing good things

    Reply
  2. TechD.Logic

    Why is RAM not doing so well? I thought they had the best looking truck with the best looking interior with the best interior quality of any truck on the market

    Reply
    1. Ross

      With the worst reliability

      Reply
    2. Zviera

      Also has the most recalls as well. Classic and 5th gen.

      Reply
    3. Tom

      Looks aren’t everything.

      Reply
  3. Motorpsychology

    “However, while Ford F-Series sales outpaced that of the Silverado and Sierra on an individual basis, it’s impossible to ignore the fact that both GM models outsold FoMoCo’s pickup when combined. ”
    During GM’s & Chrysler’s bailout, Pontiac, Saturn and the previous Hummer were axed.
    I thought it would have made sense at that time to drop the Chevrolet name from the truck brands: Silverado, Suburban Tahoe, and have just GMC as the sole banner for trucks. That way, there would’ve been much less overlap among GM’s remaining brands that is still present now, and sales would have reflected the larger, combined total more clearly. Exurban and rural GM combined dealerships often have Chevrolet and GMC franchises, along with Buick and/or Cadiilac. It would have made sense to have only GMC trucks and offered at all franchises that wanted trucks.
    As a Ford guy, I’m glad they didn’t, but there have been periods when the F-Series has outsold Silverado=Sierra combined.

    Reply
  4. Shockandawe

    I like when Ford couldn’t beat gm in truck sales, so they had to combine their van sales with truck sales so they could say they outsold gm. What a joke! Ford will go to any limits to have their precious F-150 maintain number 1 in sales.

    Reply
    1. jodster

      Here, I’ve got a tiny, little violin for you….

      Reply
      1. blksn8k

        And some cheese…

        Reply

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