Ford Authority

Ford Maverick Discount Non-Existent Once Again In April 2023

A Ford Maverick discount offer is yet again non-existent in April 2023, meaning that The Blue Oval is not offering any sort of incentive or deal toward the purchase or lease of its highly popular compact pickup. The lack of discount or incentive offers seems to be a continuing trend, as FoMoCo has not made any available so far in 2023.

For context, below we have included the Ford Maverick discount offers (or lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.


The lack of any Ford Maverick discount or incentive once again this month is no surprise, considering how popular the compact pickup has proved to be thus far, and The Blue Oval’s inability to satisfy demand due to ongoing supply chain issues, a situation that is still ongoing. Ford plans to add a third shift to Hermosillo Assembly later this year to boost Maverick production.

Sales Numbers - Compact Pickups - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE
FORD MAVERICK +11.60% 21,478 19,245 70%
HYUNDAI SANTA CRUZ +10.80% 9,307 8,400 30%
TOTAL +11.36% 30,785 27,645

It’s certainly worth noting that sales of the Maverick have thus far proved decent in 2023, rising 12 percent last quarter. FoMoCo’s compact pickup dominated its only direct competitor, the Hyundai Santa Cruz.

Not only that, but it outsold its big brother, the Ford Ranger, by a large margin throughout the 2022 calendar year as well – a trend that is continuing in 2023.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TOYOTA TACOMA +0.75% 53,583 53,182 47% 38%
NISSAN FRONTIER -24.45% 16,926 22,405 15% 16%
JEEP GLADIATOR -24.21% 13,575 17,912 12% 13%
CHEVROLET COLORADO -38.89% 13,256 21,693 12% 16%
FORD RANGER -34.80% 11,500 17,639 10% 13%
GMC CANYON -18.57% 5,016 6,160 4% 4%
TOTAL -18.08% 113,856 138,991

The 2023 model year brought minor changes and updates to the Maverick. Perhaps the most notable addition was that of the Tremor Off-Road Package, which adds a few off-road-ready mechanical and equipment upgrades to the truck right off the showroom floor. It’s likely that the Tremor Package will continue to bolster demand for the compact pickup, possibly encouraging FoMoCo to continue to be conservative with its discount or incentive offers toward the purchase or lease of the Maverick.

2022 Ford Maverick

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,190
  • XLT – $27,095
  • Lariat – $30,595


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. LandO

    Ford has an overwhelming market to address in the US right now and can’t even fulfill the demand of its more loyal customers. Ford is deliberately keeping the supply low to keep the demand high. It’s how you increase the “market price” for a product. Are you really surprised by this article? You’ll likely never see a “discount”. They’re screwing their own potential customers (too many to count) because they know they have something good here. Greed – plain and simple. Testing the patience of their would be customers to get the pulse of the marketplace is a really bad marketing practice. Hopefully this blows up in their faces soon.


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