Ford Authority

U.S. Ford Motor Company Sales Jump 10 Percent In Q1 2023

Ford Motor Company sales increased 10 percent to 475,906 units during first quarter of 2023 in the United States. Sales increased at the Ford brand, while decreasing at Lincoln.

“Ford is off to a fast start to the year. Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum,” he added.

FoMoCo Sales Notes – U.S. Q1 2023

  • Total Ford Motor Company sales during first quarter of 2023 increased 10.1 percent to 475,906 units
    • Truck sales increased 19.6 percent to 254,023 units
    • SUV sales increased 0.7 percent to 207,142 units
    • Car sales increased 5.1 percent to 14,741 units
    • Electric vehicle sales totaled 10,866 units, up 41 percent year to year
  • Ford is America’s best-selling brand in Q1 with total vehicle sales of 456,972, on the strength of icons like F-Series, Bronco and Mustang, commercial vehicles and EVs
  • Ford is America’s best-selling truck and van manufacturer as sales increased 19.6 percent, outselling GM’s combined truck and van
    • F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks; however, GM sold more units of the Silverado and Sierra combined
    • F-150 Lightning order banks re-opened for reservation holders as the Rouge Electric Vehicle Center returned to full production
    • Sales of the all-new, 2023 Super Duty began at the end of the first quarter and will continue to expand into Q2
  • Ford Explorer is the best-selling, three-row midsize utility
  • Ford Expedition sales doubled

Brand & Model Sales

Ford sales increased 10.65 percent to 456,972 units:

Lincoln sales decreased 1.1 percent to 18,934 units:

Sales Results - Q1 2023 - USA - Ford

MODELQ1 2023 / Q1 2022Q1 2023Q1 2022
BRONCO+37.57% 32,43023,573
BRONCO SPORT+2.69% 29,87129,089
E-SERIES+49.77% 10,7857,201
E-TRANSIT+62.67% 1,168718
ECOSPORT-80.43% 1,6498,426
EDGE-23.21% 20,28226,412
ESCAPE-47.08% 21,14939,962
EXPEDITION+99.21% 19,3599,718
EXPLORER+35.86% 58,06142,736
F-150 LIGHTNING+1,589.37% 4,291254
F-SERIES+18.26% 166,086140,447
GT-16.67% 3036
HEAVY TRUCKS+36.75% 4,0452,958
MAVERICK+11.60% 21,47819,245
MUSTANG+5.18% 14,71113,986
MUSTANG MACH-E-19.71% 5,4076,734
RANGER-34.80% 11,50017,639
TRANSIT+87.03% 30,84716,493
TRANSIT CONNECT-48.04% 3,8237,357
FORD TOTAL+10.65% 456,972412,984

Sales Results - Q1 2023 - USA - Lincoln

MODELQ1 2023 / Q1 2022Q1 2023Q1 2022
AVIATOR+5.42% 5,2364,967
CORSAIR-42.07% 4,0236,944
NAUTILUS+8.17% 5,5055,089
NAVIGATOR+94.13% 4,1702,148
LINCOLN TOTAL-1.12% 18,93419,148

Sales Results - Q1 2023 - USA - FMC Totals

BRANDQ1 2023 / Q1 2022Q1 2023Q1 2022
FORD TOTAL+10.65% 456,972412,984
LINCOLN TOTAL-1.12% 18,93419,148
FMC USA TOTAL+10.13% 475,906432,132

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for Q1 2022, unless noted otherwise

Further Reading & Sales Reporting

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