U.S. Ford Motor Company Sales Jump 10 Percent In Q1 2023

April 10, 2023 4:58 pm

Ford Motor Company sales increased 10 percent to 475,906 units during first quarter of 2023 in the United States. Sales increased at the Ford brand, while decreasing at Lincoln.

“Ford is off to a fast start to the year. Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum,” he added.

FoMoCo Sales Notes – U.S. Q1 2023

Total Ford Motor Company sales during first quarter of 2023 increased 10.1 percent to 475,906 units
- Truck sales increased 19.6 percent to 254,023 units
- SUV sales increased 0.7 percent to 207,142 units
- Car sales increased 5.1 percent to 14,741 units
- Electric vehicle sales totaled 10,866 units, up 41 percent year to year
Ford is America’s best-selling brand in Q1 with total vehicle sales of 456,972, on the strength of icons like F-Series, Bronco and Mustang, commercial vehicles and EVs
Ford is America’s best-selling truck and van manufacturer as sales increased 19.6 percent, outselling GM’s combined truck and van
- F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks; however, GM sold more units of the Silverado and Sierra combined
- F-150 Lightning order banks re-opened for reservation holders as the Rouge Electric Vehicle Center returned to full production
- Sales of the all-new, 2023 Super Duty began at the end of the first quarter and will continue to expand into Q2
Ford Explorer is the best-selling, three-row midsize utility
Ford Expedition sales doubled

Brand & Model Sales

Ford sales increased 10.65 percent to 456,972 units:

Ford Bronco sales increased 37.57 percent to 32,430 units
Ford Bronco Sport sales increased 2.69 percent to 29,871 units
Ford E-Series sales increased 49.77 percent to 10,785 units
Ford E-Transit sales increased 62.67 percent to 1,168 units
Ford EcoSport sales decreased 80.43 percent to 1,649 units
Ford Edge sales decreased 23.21 percent to 20,282 units
Ford Escape sales decreased 47.08 percent to 21,149 units
Ford Expedition sales increased 99.21 percent to 19,359 units
Ford Explorer sales increased 35.86 percent to 58,061 units
Ford F-150 Lightning sales increased 1589.37 percent to 4,291 units
Ford F-Series sales increased 18.26 percent to 166,086 units
Ford GT sales decreased 16.67 percent to 30 units
Ford Heavy Trucks sales increased 36.75 percent to 4,045 units
Ford Maverick sales increased 11.6 percent to 21,478 units
Ford Mustang sales increased 5.18 percent to 14,711 units
Ford Mustang Mach-E sales decreased 19.71 percent to 5,407 units
Ford Ranger sales decreased 34.8 percent to 11,500 units
Ford Transit sales increased 87.03 percent to 30,847 units
Ford Transit Connect sales decreased 48.04 percent to 3,823 units

Lincoln sales decreased 1.1 percent to 18,934 units:

Lincoln Aviator sales increased 5.42 percent to 5,236 units
Lincoln Corsair sales decreased 42.07 percent to 4,023 units
Lincoln Nautilus sales increased 8.17 percent to 5,505 units
Lincoln Navigator sales increased 94.13 percent to 4,170 units

Sales Results - Q1 2023 - USA - Ford

MODEL	Q1 2023 / Q1 2022	Q1 2023	Q1 2022
BRONCO	+37.57%	32,430	23,573
BRONCO SPORT	+2.69%	29,871	29,089
E-SERIES	+49.77%	10,785	7,201
E-TRANSIT	+62.67%	1,168	718
ECOSPORT	-80.43%	1,649	8,426
EDGE	-23.21%	20,282	26,412
ESCAPE	-47.08%	21,149	39,962
EXPEDITION	+99.21%	19,359	9,718
EXPLORER	+35.86%	58,061	42,736
F-150 LIGHTNING	+1,589.37%	4,291	254
F-SERIES	+18.26%	166,086	140,447
GT	-16.67%	30	36
HEAVY TRUCKS	+36.75%	4,045	2,958
MAVERICK	+11.60%	21,478	19,245
MUSTANG	+5.18%	14,711	13,986
MUSTANG MACH-E	-19.71%	5,407	6,734
RANGER	-34.80%	11,500	17,639
TRANSIT	+87.03%	30,847	16,493
TRANSIT CONNECT	-48.04%	3,823	7,357
FORD TOTAL	+10.65%	456,972	412,984