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Ford Mustang Sales Surpass Challenger And Camaro In Q1 2023

Ford Mustang sales increased in the United States, Brazil and Argentina while decreasing in Mexico during the first quarter of 2023.

Ford Mustang Sales - Q1 2023 - United States

In the United States, Ford Mustang deliveries totaled 14,711 units in Q1 2023, an increase of about 5 percent compared to 13,986 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG +5.18% 14,711 13,986

Ford Mustang Sales - Q1 2023 - Canada

In Canada, Ford Mustang deliveries totaled 889 units in Q1 2023, an increase of about 10 percent compared to 810 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG +9.75% 889 810

Ford Mustang Sales - Q1 2023 - Mexico

In Mexico, Ford Mustang deliveries totaled 101 units in Q1 2023, a decrease of about 42 percent compared to 173 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG -41.62% 101 173

Ford Mustang Sales - Q1 2023 - Brazil

In Brazil, Ford Mustang deliveries totaled 101 units in Q1 2023, an increase of about 16 percent compared to 87 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG +16.09% 101 87

Ford Mustang Sales - Q1 2023 - Argentina

In Argentina, Ford Mustang deliveries totaled 58 units in Q1 2023, an increase of about 76 percent compared to 33 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG +75.76% 58 33

Ford Mustang Sales - Q1 2023 - Colombia

In Colombia, Ford Mustang deliveries totaled 11 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
MUSTANG * 11 *

Competitive Sales Comparison (USA)

Ford Mustang sales rose five percent to 14,711 units during the first quarter of 2023, capturing the top spot in its competitive segment. The Dodge Challenger slipped to second with a two percent increase to 11,371 units, followed by the Chevrolet Camaro (see running Chevrolet Camaro sales) in third – and last – place, with a 16 percent increase to 7,780 units.

Sales Numbers - Two-Door Muscle Cars - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD MUSTANG +5.18% 14,711 13,986 43% 44%
DODGE CHALLENGER +2.22% 11,371 11,124 34% 35%
CHEVROLET CAMARO +15.95% 7,780 6,710 23% 21%
TOTAL +6.42% 33,862 31,820

From a segment share standpoint, the Mustang swept 43 percent, down one percentage point year-over-year. The Challenger accounted for 34 percent share, up one percentage point, while the Camaro saw its share grow two percentage points to 23 percent. All three competitors were in the green last quarter.

The two-door muscle car segment expanded six percent to 33,862 units, meaning that Ford Mustang sales were right on par with the segment average.

For reference, we’ve providing sales results for the greater two-door mainstream sports car segment below, as the two segments are often cross-shopped.

Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
DODGE CHALLENGER +2.22% 11,371 11,124 29% 30%
FORD MUSTANG +5.18% 14,711 13,986 37% 37%
CHEVROLET CAMARO +15.95% 7,780 6,710 20% 18%
MAZDA MX-5 MIATA +61.37% 2,590 1,605 7% 4%
TOYOTA 86 -37.43% 2,038 3,257 5% 9%
SUBARU BRZ +1.44% 985 971 2% 3%
TOTAL +4.84% 39,475 37,653

The Ford Authority Take

It’s encouraging to see Ford Mustang sales take the lead during Q1 2023, as The Blue Oval’s pony car tailed sales of the Challenger throughout the 2022 calendar year. The uptick in Mustang sales indicates that supplier bottlenecks may finally be evening out, allowing FoMoCo’s production to keep up with demand for its pony car.

However, it will certainly be interesting to see how the rest of the 2023 calendar year shakes out. The 2023 Mustang will get a relatively limited production run, which, in turn, could negatively affect its sales. In fact, order books for the 2023 model year closed several months ago on December 5th, 2022 and production is expected to conclude in the spring of 2023.

The limited run is because the 2023 Ford Mustang represents the final model year of the pony car’s sixth generation, bringing a very minor slew of changes and updates to make way for the all-new seventh-generation 2024 Ford Mustang. This model brings sweeping changes to the Mustang nameplate, and order banks for the highly anticipated muscle car are already open. Things appear to be on track for the seventh-gen Mustang to be launched in the summer of 2023, shortly after production at the Flat Rock Assembly plant in Michigan wraps up for the 2023 model year.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q1 2022, except if noted
  • There were 75 selling days in Q1 2022 and 75 selling days in Q1 2023

More Information & Sales Reporting

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comment

  1. Mark B

    Some of the sales bump could also be the anticipation of the new refresh coming out soon. There always seems to be a contingent who either sees potential price drops in the current model ahead of the new models introduction, or has been holding back to see if the new model suits their tastes, or if they prefer the prior.

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