Ford Mustang sales increased in the United States, Brazil and Argentina while decreasing in Mexico during the first quarter of 2023.
Ford Mustang Sales - Q1 2023 - United States
In the United States, Ford Mustang deliveries totaled 14,711 units in Q1 2023, an increase of about 5 percent compared to 13,986 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | +5.18% | 14,711 | 13,986 |
Ford Mustang Sales - Q1 2023 - Canada
In Canada, Ford Mustang deliveries totaled 889 units in Q1 2023, an increase of about 10 percent compared to 810 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | +9.75% | 889 | 810 |
Ford Mustang Sales - Q1 2023 - Mexico
In Mexico, Ford Mustang deliveries totaled 101 units in Q1 2023, a decrease of about 42 percent compared to 173 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | -41.62% | 101 | 173 |
Ford Mustang Sales - Q1 2023 - Brazil
In Brazil, Ford Mustang deliveries totaled 101 units in Q1 2023, an increase of about 16 percent compared to 87 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | +16.09% | 101 | 87 |
Ford Mustang Sales - Q1 2023 - Argentina
In Argentina, Ford Mustang deliveries totaled 58 units in Q1 2023, an increase of about 76 percent compared to 33 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | +75.76% | 58 | 33 |
Ford Mustang Sales - Q1 2023 - Colombia
In Colombia, Ford Mustang deliveries totaled 11 units in Q1 2023.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG | * | 11 | * |
Competitive Sales Comparison (USA)
Ford Mustang sales rose five percent to 14,711 units during the first quarter of 2023, capturing the top spot in its competitive segment. The Dodge Challenger slipped to second with a two percent increase to 11,371 units, followed by the Chevrolet Camaro (see running Chevrolet Camaro sales) in third – and last – place, with a 16 percent increase to 7,780 units.
Sales Numbers - Two-Door Muscle Cars - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG | +5.18% | 14,711 | 13,986 | 43% | 44% |
| DODGE CHALLENGER | +2.22% | 11,371 | 11,124 | 34% | 35% |
| CHEVROLET CAMARO | +15.95% | 7,780 | 6,710 | 23% | 21% |
| TOTAL | +6.42% | 33,862 | 31,820 |
From a segment share standpoint, the Mustang swept 43 percent, down one percentage point year-over-year. The Challenger accounted for 34 percent share, up one percentage point, while the Camaro saw its share grow two percentage points to 23 percent. All three competitors were in the green last quarter.
The two-door muscle car segment expanded six percent to 33,862 units, meaning that Ford Mustang sales were right on par with the segment average.
For reference, we’ve providing sales results for the greater two-door mainstream sports car segment below, as the two segments are often cross-shopped.
Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| DODGE CHALLENGER | +2.22% | 11,371 | 11,124 | 29% | 30% |
| FORD MUSTANG | +5.18% | 14,711 | 13,986 | 37% | 37% |
| CHEVROLET CAMARO | +15.95% | 7,780 | 6,710 | 20% | 18% |
| MAZDA MX-5 MIATA | +61.37% | 2,590 | 1,605 | 7% | 4% |
| TOYOTA 86 | -37.43% | 2,038 | 3,257 | 5% | 9% |
| SUBARU BRZ | +1.44% | 985 | 971 | 2% | 3% |
| TOTAL | +4.84% | 39,475 | 37,653 |
The Ford Authority Take
It’s encouraging to see Ford Mustang sales take the lead during Q1 2023, as The Blue Oval’s pony car tailed sales of the Challenger throughout the 2022 calendar year. The uptick in Mustang sales indicates that supplier bottlenecks may finally be evening out, allowing FoMoCo’s production to keep up with demand for its pony car.
However, it will certainly be interesting to see how the rest of the 2023 calendar year shakes out. The 2023 Mustang will get a relatively limited production run, which, in turn, could negatively affect its sales. In fact, order books for the 2023 model year closed several months ago on December 5th, 2022 and production is expected to conclude in the spring of 2023.
The limited run is because the 2023 Ford Mustang represents the final model year of the pony car’s sixth generation, bringing a very minor slew of changes and updates to make way for the all-new seventh-generation 2024 Ford Mustang. This model brings sweeping changes to the Mustang nameplate, and order banks for the highly anticipated muscle car are already open. Things appear to be on track for the seventh-gen Mustang to be launched in the summer of 2023, shortly after production at the Flat Rock Assembly plant in Michigan wraps up for the 2023 model year.
About The Numbers
- All percent change figures compared to Ford Mustang sales in Q1 2022, except if noted
- There were 75 selling days in Q1 2022 and 75 selling days in Q1 2023
More Information & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Ford Mustang sales numbers
- Running Ford sales numbers
- Ford Motor Company Q1 2023 sales reports:
- Ford Motor Company sales Q1 2023 U.S.A
- Ford sales Q1 2023 U.S.A. (Ford brand)
- Lincoln sales Q1 2023 U.S.A.
- Ford Motor Company sales January 2023 U.S.A.
- Ford Motor Company sales February 2023 U.S.A.
- Ford Motor Company sales March 2023 U.S.A.
- Ford China sales Q1 2023
- Ford Motor Company Canada sales Q1 2023
- Ford Canada sales Q1 2023
- Lincoln Canada sales Q1 2023
- Ford Motor Company Argentina sales Q1 2023
- Ford Argentina sales January 2023 (Ford brand)
- Ford Argentina sales February 2023 (Ford brand)
- Ford Argentina sales March 2023 (Ford brand)
- Ford Motor Company Brazil sales Q1 2023
- Ford Brazil sales January 2023 (Ford brand)
- Ford Brazil sales February 2023 (Ford brand)
- Ford Brazil sales March 2023 (Ford brand)
- Ford Motor Company Mexico sales Q1 2023
- Ford Motor Company sales Q1 2023 U.S.A
Comment
Some of the sales bump could also be the anticipation of the new refresh coming out soon. There always seems to be a contingent who either sees potential price drops in the current model ahead of the new models introduction, or has been holding back to see if the new model suits their tastes, or if they prefer the prior.