Ford Authority

Ford Puma Among Top 25 Best Sellers In February 2023

The Ford Puma has been around for a few years now, yet continues to earn accolades and has been a stalwart on the European sales charts for some time, too. In fact, the Puma ranked as one of the 20 best-selling vehicles in that region last year, while the Kuga plug-in hybrid has remained the top-selling such vehicle in Europe for many consecutive months to this point. Now, the Ford Puma has earned yet another important distinction – it was among the top 25 best-selling vehicles in Europe in February 2023, joining the Ford Focus in that regard, according to new data from JATO Dynamics.

In February, the Ford Puma ranked as the 20th best-selling new vehicle in Europe, placing it behind the Tesla Model Y, Dacia Sandero,
Peugeot 208, Volkswagen T-Roc, Opel/Vauxhall Corsa, Toyota Yaris Cross, Dacia Duster, Fiat/Abarth 500, Volkswagen Golf, Skoda Octavia, Toyota Yaris, Renault Clio, Peugeot 2008, Hyundai Tucson, Renault Captur, Citroen C3, Fiat Panda, Ford Focus, and Kia Sportage, as well as ahead of the Toyota C-HR, Volkswagen Tiguan, Nissan Oashqai, Volkswagen T-Cross, and Peugeot 3008.

Ford sold a total of 9,973 Puma crossovers in February, which represents a five percent increase year-over-year to boot. Overall, the new vehicle market in Europe rose by 12 percent year-over-year to around 900,000 units in February 2023, while all-electric vehicles grew by 33 percent to 118,329 units. The PHEV segment didn’t fare so well, however, as it declined by five percent to 65,590 units compared to the same time period last year. In terms of individual countries, Italy, Spain, the UK, and Belgium all saw double-digit growth, while Sweden, Norway, Finland, and Cyprus were the only countries that experienced a decline in sales last month.

“While big structural problems persist, results from 2023 so far indicate that consumers are responding positively to more competitive offers in the market,” said Felipe Munoz, Global Analyst at JATO Dynamics. “However, rising interest rates – due to hit the market in coming months – may make consumer access to loans more difficult, potentially impacting purchasing decisions.”

We’ll have more on the Puma soon, so be sure to subscribe to Ford Authority for the latest Ford Puma news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark B

    I have to admit, that it’s a cute looking little bug…maybe too cute…

  2. Jonjonz, mhfm

    Bring it to the USA!

  3. Chris D.

    This is a dynamite little machine, and would be very competitive in the lower end of the crossover segment. Boy I wish it could be (profitably) brought here somehow.


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