Ford Authority

Ford Ranger Production Took Backseat To Bronco In Q1 2023

As most are aware by now, the current-gen Ford Ranger is a bit of a lame duck, set to be replaced by an all-new, next-generation model in North America later this year for the 2024 model year. Meanwhile, the vehicle that it’s produced alongside of at the Michigan Assembly plant – the Ford Bronco – remains in high demand and short supply, which has seemingly prompted The Blue Oval to favor production of it over the Ford Ranger, as we’ve seen from some recent figures. Throughout the first quarter of the year, that trend continued in a big way, too, as the automaker’s most recent sales report reveals.

Back in January, Ford built 3,222 Ranger pickups and 8,823 Bronco SUVs, and throughout Q1, that trend remained the same, with 11,500 Rangers emerging from the Michigan plant versus 32,430 units of the Bronco. This is to be expected, of course, given that demand for the outgoing Ranger likely pales in comparison to the Bronco, which Ford has struggled to keep up with since its launch for the 2021 model year. In fact, Ranger sales ranked near the bottom of the mid-size pack in Q1, beating out only the GMC Canyon.

Meanwhile, 2023 Ranger retail order banks closed back in January, while production of the Splash Limited Edition model also ended a few weeks ago. However, after initially only being open to existing customers, 2023 Ford Bronco retail order banks reopened nearly one month ago as the automaker works to catch up and start 2024 with a clean slate.

The Bronco continues to attract Jeep owners at a rapid rate, and with demand still high, isn’t eligible for any sort of incentives, while the Ford Bronco Raptor has received multiple price increases as of late, making it a cool $15k more expensive than when it originally launched.

We’ll have more on the Ranger soon, so be sure and subscribe to Ford Authority for more Ford Ranger news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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