Ford Authority

Ford Ranger Sales Only Beat GMC Canyon Through Q1 2023

Ford Ranger sales decreased in the United States, while increasing in Mexico, Brazil and Argentina during Q1 2023.

Ford Ranger Sales - Q1 2023 - United States

In the United States, Ford Ranger deliveries totaled 11,500 units in Q1 2023, a decrease of about 35 percent compared to 17,639 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER -34.80% 11,500 17,639

Ford Ranger Sales - Q1 2023 - Canada

In Canada, Ford Ranger deliveries totaled 643 units in Q1 2023, a decrease of about 48 percent compared to 1,236 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER -47.98% 643 1,236

Ford Ranger Sales - Q1 2023 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,268 units in Q1 2023, an increase of about 19 percent compared to 1,062 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER +19.40% 1,268 1,062

Ford Ranger Sales - Q1 2023 - Brazil

In Brazil, Ford Ranger deliveries totaled 3,980 units in Q1 2023, an increase of about 33 percent compared to 2,991 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER +33.07% 3,980 2,991

Ford Ranger Sales - Q1 2023 - Argentina

In Argentina, Ford Ranger deliveries totaled 6,222 units in Q1 2023, an increase of about 92 percent compared to 3,238 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER +92.16% 6,222 3,238

Ford Ranger Sales - Q1 2023 - Chile

In Chile, Ford Ranger deliveries totaled 851 units in Q1 2023, an increase of about 163 percent compared to 323 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER +163.47% 851 323

Ford Ranger Sales - Q1 2023 - Colombia

In Colombia, Ford Ranger deliveries totaled 785 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
RANGER * 785 *

Competitive Sales Comparison (USA)

Ford Ranger sales decreased steeply in Q1 2023, down 34 percent to 11,500 units, keeping the midsize pickup toward the bottom of its competitive segment.

The Toyota Tacoma continued to decimate the competition, as sales increased one percent to 53,583 units during the quarter, outpacing the Nissan Frontier, down 24 percent to 16,926 units. The Jeep Gladiator slotted into third place, down four percent to 13,575 units, followed by the Chevy Colorado (see running Chevy Colorado sales), which accumulated 13,256 sales and decreased 39 percent. The Ford Ranger placed fifth, and the GMC Canyon (see running GMC Canyon sales) rounded out the segment in sixth, increasing 18 percent to 5,016 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TOYOTA TACOMA +0.75% 53,583 53,182 47% 38%
NISSAN FRONTIER -24.45% 16,926 22,405 15% 16%
JEEP GLADIATOR -24.21% 13,575 17,912 12% 13%
CHEVROLET COLORADO -38.89% 13,256 21,693 12% 16%
FORD RANGER -34.80% 11,500 17,639 10% 13%
GMC CANYON -18.57% 5,016 6,160 4% 4%
TOTAL -18.08% 113,856 138,991

From a segment share standpoint, the Tacoma accounted for 47 percent, up nine percentage points, while the Frontier slipped one percentage point to 15 percent share. The Gladiator captured 12 percent share, down one percentage point, while the Colorado also captured 12 percent, down four percentage points. The Ranger accounted for 10 percent segment share, down three percentage points, while the Canyon maintained a four percent share.

The midsize mainstream pickup truck segment contracted 18 percent overall, meaning that Ford Ranger sales severely underperformed the segment average in Q1 2023.

Below, we have provided Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It barely outperformed the Ranger, and would have slotted in just above The Blue Oval’s midsize pickup offering for fifth place if it were included in the segment listing.

Sales Numbers - Honda Ridgeline - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
RIDGELINE +40.58% 12,918 9,189

The Ford Authority Take

The continued decline in Ford Ranger sales during Q1 2023 isn’t entirely unexpected. It can be attributed to decreased production of The Blue Oval’s midsize pickup as the automaker continues to struggle with production issues stemming from various supplier constraints. In fact, FoMoCo likely decided to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant.

It’s also worth noting that the 2023 model year marks the final for the current-generation Ford Ranger, as an all-new generation is inbound for the 2024 Ford Ranger. As such, Ford Ranger sales may continue to decline this year as the generational changeover takes place.

Once this all-new model hits the U.S., we expect sales of the midsize pickup to reflect increased interest, so long as production can keep up with demand. In fact, order banks for the 2023 Ford Ranger closed on January 26th, 2023, in preparation for the midsize pickup’s generational changeover.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Gary . Virginia.

    Keep the 2.3 eb its a strong motor. But ford you need to offer a naturally aspirated v6. Some will not buy a boasted engine. And those people are buying other brands.

  2. Ford500guy

    What’s killing the Ranger’s sales are they offer one engine, one transmission, no standard cab and virtually no XL trim package trucks for the buyers who want a base model as all the trucks I’ve seen on lots have been the higher end XLT’S, LARIETS and that’s all crew cabs and damn few Super cabs at all. Ford needs to pull their heads out and offer a better selection of base models and XLT’s instead of the high end slower selling trucks.

    1. Anonymous

      Any customer that wants a certain configuration can order what they want and then wait for it. Just because it isn’t sitting on the lot doesn’t mean it isn’t offered.

    2. Ryan

      That’s your local dealers making the decision on what to stock, not Ford

  3. Z71_Tahoe

    I haven’t seen a ranger on a Ford lot since Covid. No joke. They literally don’t stock them around here. (Northeast Ga)

  4. KJ

    Ford has intentionally slowed Ranger production to focus on Bronco since they are both at same plant. With new model coming sales tanking isn’t news. I do worry about Ranger launch, hopefully they can handle production for both vehicles.

    1. blksn8k

      According to those that work at the plant the problem is parts supplier constraints and it doesn’t seem to be getting any better. You can’t add a third shift if there are no parts to build a truck with. Having said that, it does seem pretty odd that Ford can get parts for the F-150 but not the Ranger. Some things never change…

  5. Ej

    The following is needed V6 engine and price reduction they have priced themselves out of the market and a base work truck model


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