Ford Ranger sales decreased in the United States, while increasing in Mexico, Brazil and Argentina during Q1 2023.
Ford Ranger Sales - Q1 2023 - United States
In the United States, Ford Ranger deliveries totaled 11,500 units in Q1 2023, a decrease of about 35 percent compared to 17,639 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | -34.80% | 11,500 | 17,639 |
Ford Ranger Sales - Q1 2023 - Canada
In Canada, Ford Ranger deliveries totaled 643 units in Q1 2023, a decrease of about 48 percent compared to 1,236 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | -47.98% | 643 | 1,236 |
Ford Ranger Sales - Q1 2023 - Mexico
In Mexico, Ford Ranger deliveries totaled 1,268 units in Q1 2023, an increase of about 19 percent compared to 1,062 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | +19.40% | 1,268 | 1,062 |
Ford Ranger Sales - Q1 2023 - Brazil
In Brazil, Ford Ranger deliveries totaled 3,980 units in Q1 2023, an increase of about 33 percent compared to 2,991 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | +33.07% | 3,980 | 2,991 |
Ford Ranger Sales - Q1 2023 - Argentina
In Argentina, Ford Ranger deliveries totaled 6,222 units in Q1 2023, an increase of about 92 percent compared to 3,238 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | +92.16% | 6,222 | 3,238 |
Ford Ranger Sales - Q1 2023 - Chile
In Chile, Ford Ranger deliveries totaled 851 units in Q1 2023, an increase of about 163 percent compared to 323 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | +163.47% | 851 | 323 |
Ford Ranger Sales - Q1 2023 - Colombia
In Colombia, Ford Ranger deliveries totaled 785 units in Q1 2023.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| RANGER | * | 785 | * |
Competitive Sales Comparison (USA)
Ford Ranger sales decreased steeply in Q1 2023, down 34 percent to 11,500 units, keeping the midsize pickup toward the bottom of its competitive segment.
The Toyota Tacoma continued to decimate the competition, as sales increased one percent to 53,583 units during the quarter, outpacing the Nissan Frontier, down 24 percent to 16,926 units. The Jeep Gladiator slotted into third place, down four percent to 13,575 units, followed by the Chevy Colorado (see running Chevy Colorado sales), which accumulated 13,256 sales and decreased 39 percent. The Ford Ranger placed fifth, and the GMC Canyon (see running GMC Canyon sales) rounded out the segment in sixth, increasing 18 percent to 5,016 units.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | +0.75% | 53,583 | 53,182 | 47% | 38% |
| NISSAN FRONTIER | -24.45% | 16,926 | 22,405 | 15% | 16% |
| JEEP GLADIATOR | -24.21% | 13,575 | 17,912 | 12% | 13% |
| CHEVROLET COLORADO | -38.89% | 13,256 | 21,693 | 12% | 16% |
| FORD RANGER | -34.80% | 11,500 | 17,639 | 10% | 13% |
| GMC CANYON | -18.57% | 5,016 | 6,160 | 4% | 4% |
| TOTAL | -18.08% | 113,856 | 138,991 |
From a segment share standpoint, the Tacoma accounted for 47 percent, up nine percentage points, while the Frontier slipped one percentage point to 15 percent share. The Gladiator captured 12 percent share, down one percentage point, while the Colorado also captured 12 percent, down four percentage points. The Ranger accounted for 10 percent segment share, down three percentage points, while the Canyon maintained a four percent share.
The midsize mainstream pickup truck segment contracted 18 percent overall, meaning that Ford Ranger sales severely underperformed the segment average in Q1 2023.
Below, we have provided Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It barely outperformed the Ranger, and would have slotted in just above The Blue Oval’s midsize pickup offering for fifth place if it were included in the segment listing.
Sales Numbers - Honda Ridgeline - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 |
|---|---|---|---|
| RIDGELINE | +40.58% | 12,918 | 9,189 |
The Ford Authority Take
The continued decline in Ford Ranger sales during Q1 2023 isn’t entirely unexpected. It can be attributed to decreased production of The Blue Oval’s midsize pickup as the automaker continues to struggle with production issues stemming from various supplier constraints. In fact, FoMoCo likely decided to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant.
It’s also worth noting that the 2023 model year marks the final for the current-generation Ford Ranger, as an all-new generation is inbound for the 2024 Ford Ranger. As such, Ford Ranger sales may continue to decline this year as the generational changeover takes place.
Once this all-new model hits the U.S., we expect sales of the midsize pickup to reflect increased interest, so long as production can keep up with demand. In fact, order banks for the 2023 Ford Ranger closed on January 26th, 2023, in preparation for the midsize pickup’s generational changeover.
About The Numbers
- All percent change figures compared to Ford Ranger sales for Q1 2022, unless noted otherwise
- In the United States, there were 75 selling days in Q1 2023 and 75 selling days in Q1 2023
- Ford Motor Company Q1 2023 sales reports:
- Ford Motor Company sales Q1 2023 U.S.A
- Ford sales Q1 2023 U.S.A. (Ford brand)
- Lincoln sales Q1 2023 U.S.A.
- Ford Motor Company sales January 2023 U.S.A.
- Ford Motor Company sales February 2023 U.S.A.
- Ford Motor Company sales March 2023 U.S.A.
- Ford China sales Q1 2023
- Ford Motor Company Canada sales Q1 2023
- Ford Canada sales Q1 2023
- Lincoln Canada sales Q1 2023
- Ford Motor Company Argentina sales Q1 2023
- Ford Argentina sales January 2023 (Ford brand)
- Ford Argentina sales February 2023 (Ford brand)
- Ford Argentina sales March 2023 (Ford brand)
- Ford Motor Company Brazil sales Q1 2023
- Ford Brazil sales January 2023 (Ford brand)
- Ford Brazil sales February 2023 (Ford brand)
- Ford Brazil sales March 2023 (Ford brand)
- Ford Motor Company Mexico sales Q1 2023
- Ford Motor Company sales Q1 2023 U.S.A
Comments
Keep the 2.3 eb its a strong motor. But ford you need to offer a naturally aspirated v6. Some will not buy a boasted engine. And those people are buying other brands.
What’s killing the Ranger’s sales are they offer one engine, one transmission, no standard cab and virtually no XL trim package trucks for the buyers who want a base model as all the trucks I’ve seen on lots have been the higher end XLT’S, LARIETS and that’s all crew cabs and damn few Super cabs at all. Ford needs to pull their heads out and offer a better selection of base models and XLT’s instead of the high end slower selling trucks.
Any customer that wants a certain configuration can order what they want and then wait for it. Just because it isn’t sitting on the lot doesn’t mean it isn’t offered.
That’s your local dealers making the decision on what to stock, not Ford
I haven’t seen a ranger on a Ford lot since Covid. No joke. They literally don’t stock them around here. (Northeast Ga)
Ford has intentionally slowed Ranger production to focus on Bronco since they are both at same plant. With new model coming sales tanking isn’t news. I do worry about Ranger launch, hopefully they can handle production for both vehicles.
According to those that work at the plant the problem is parts supplier constraints and it doesn’t seem to be getting any better. You can’t add a third shift if there are no parts to build a truck with. Having said that, it does seem pretty odd that Ford can get parts for the F-150 but not the Ranger. Some things never change…
The following is needed V6 engine and price reduction they have priced themselves out of the market and a base work truck model