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Ford Authority

No Ford Transit Discount Offers Available In April 2023

Yet again, Ford Transit discount offers are nonexistent in April 2023 as The Blue Oval is not offering any incentives toward the purchase or lease of the van this month. This continues an ongoing trend, as it has become a rarity for Ford to offer any sort of discount or incentive toward its popular full-size van line.

For the sake of context, below is a list outlining the discounts (or, perhaps more accurately, the lack thereof) for the Transit throughout 2022 as well as year to date in 2023.

2022 Calendar Year

2023 Calendar Year

2023 Ford Transit Digital Rearview Mirror - Exterior 002 - Rear Three Quarters

The lack of Ford Transit discount is to be expected, considering that The Blue Oval’s van offering remained dominant in its competitive segment throughout the 2022 calendar year. In fact, the Transit commanded a dominant a segment share of 61 percent, easily outpacing both of its direct competitors. Continued constraints within the supply chain are likely another major factor for the lack of incentives.

Sales Numbers - Compact Vans - 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
FORD TRANSIT CONNECT -3.72% 25,140 26,112 61% 45%
RAM PROMASTER CITY +9.16% 15,914 14,579 39% 25%
NISSAN NV200 -99.23% 134 17,359 0% 30%
TOTAL -29.05% 41,188 58,050

As a reminder, the Ford Transit lineup gained the Transit Trail variant for the 2023 model year, which is an upfit-ready off-road-oriented van that caters to the van life and outdoor life enthusiast. We expect the new Transit Trail, along with the rest of the Transit range, to continue driving strong demand for Ford’s van offering which, in turn, could discourage The Blue Oval from offering any sort of Ford Transit discount or incentive.

Ford Transit Pricing

For reference, here are the applicable 2023 Transit van trim levels and their corresponding starting MSRPs, including the $1,795 destination charge:

Retail:

  • XL Passenger Van – $51,170
  • XLT Passenger Van – $53,680

Commercial:

  • Cargo Van – $47,615
  • Crew Van – $47,615
  • Passenger Van – $51,925
  • Passenger Van XLT – $54,435
  • E-Transit – $56,795

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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