Ford Authority

Future Ford Vehicles Could Display Images, Ads On Windows

Ford Motor Company has filed a patent for a system displaying ads and images on windows that could be used in future Ford vehicles, Ford Authority has learned.

The patent was filed on January 6th, 2020, published on April 4th, 2023, and assigned serial number 11618242.

Ford Patent Automotive Glass Display

The Ford Authority Take

Ford has filed multiple patents outlining ideas for displaying ads or images in vehicles over the past several months, including one for a holographic projection system, billboard interfaces for vehicle displays, and a vehicle window projection system. Now, this newly filed patent keeps that trend going by introducing an idea for what it calls an “automotive glass display” that could be used to project images and advertisements on the windows of future Ford vehicles.

Ford Patent Automotive Glass Display

Obviously, the mere thought of being bombarded with more advertisements won’t settle well with most consumers, though as Ford points out in the patent filing, vehicles are being used more and more for those purposes these days, whether it be via vinyl wraps or screens that project ads to nearby pedestrians or motorists. Thus, the automaker is looking to take advantage of that by coming up with a new way to turn vehicles into rolling billboards.

Ford Patent Automotive Glass Display

That’s accomplished by using a projector and a glass panel with darkened material applied to it, creating the perfect venue for images, whether they be ones that contain important information like weather events or just old fashioned ads. There are obviously some viable ways this could be used, aside from pure advertisements, but we imagine that its intended use is for commercial vehicles where fleets might want to advertise their business – or, perhaps even a more visible way for ride share drivers to display their company of choice. Regardless of intent, it’s clear that this is an area Ford intends to explore – in more ways than one.

We’ll have more on this and all Ford patents soon, so be sure and subscribe to Ford Authority for the latest Ford patent news, Ford business news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. JimL

    I guarantee you as a lifelong Ford owner (at least 9 so far over 44 years), if the quality issues going on at Ford these days don’t move me to another brand, this would. This is next-level horse-hockey. Just build quality vehicles and quit this kind of foolery.

  2. Mike brooks

    Vehicles displaying advertising should have minimum to no cost and owners receive a media placement fee if a personal vehicle can be used as a billboard.

    1. David Dickinson II

      Rather, you will have to pay extra in order for it to go away. Another Ford revenue stream! Money from advertisers for the ads. Money to stop the ads. Money for automobile. Money from financing. Money from selling your data….

      This is why Ford hired those Apple execs. To may your vehicle as annoying as your phone.

  3. TD

    Unless something has changed A plan buyers used to pay an advertising fee.
    I guess my true feeling is this if the individual has time to create something like this why isn’t that time being channeled to help Ford launch vehicles that don’t spend more time in the shop than in the owners driveway.

  4. John

    I’ve been a loyal Ford owner for over 30 years but I’m starting to have doubts about how this company does business under Farley. They need to focus less on useless junk like this and less on expensive EVs that nobody wants. Focus on the current problem at hand which is quality. Someone I know barely had any miles on their new Edge before the AWD light came on. Something related to the AWD system had to be replaced because the unit had failed…on a new car! Fortunately, it was still under warranty. What happened to “Quality is Job 1?” Henry Ford would be devastated if he saw how his company was run today.


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