Icon Ford Bronco 100 Celebrates Years Of Fine Restomods

April 11, 2023 12:27 pm

Icon 4×4 has churned out some of the finest restomods on earth since its inception years ago, many of them based on the first-generation Ford Bronco. The company isn’t alone in that regard, as there are many others doing precisely the same thing, but Icon has a unique style that seeks to enhance the original character of this iconic machine – not just modernize it in every conceivable way, as is the case with others. Now, that same company has reached a true milestone after building its 100^th such machine in 10 years – the Icon Ford Bronco 100, as it’s officially called.

The Icon Ford Bronco 100 is part of the company’s New School Edition, which is what it calls its “technical-industrial reinterpretation of the original” compared to the more retro Old School Edition and Derelict, which retains the SUV’s weathered, patina’d look. The outfit started out with a 1974 Bronco and proceeded to reinvent it in a number of ways, a process that started by ditching the original powertrain.

Underneath, the classic SUV’s upgrades include Eibach coil springs, Fox racing shocks, and Brembo brakes, while a modern Ford 5.0L V8 Coyote engine was sourced to add some reliable power, along with a four-speed automatic transmission. It breathes through a stainless steel exhaust system, all of which is joined by a number of one-off machined parts and unique touches such as MIG jet dash lights and a specially designed leather for the seats, along with a silicon material that’s designed to be easy to clear after long days on the trails.

“The Icon Bronco 100 is a unique blending of new and old, a balance between safety and refinement with capability while presenting an analog responsibility for the driver,” said the company’s founder, Jonathan Ward. “If you want to have an authentic, real driving experience, new vehicles just don’t offer the same feeling. The Icon Bronco 100 allows drivers to be in control. That’s a rare, beautiful feeling.”

We’ll have more cool builds like this to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and ongoing Ford news coverage.

By Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.