Ford Authority

Lincoln Nautilus Sales Gain Segment Share In Q1 2023

Lincoln Nautilus sales increased in the United States and Mexico during the first quarter of 2023.

Lincoln Nautilus Sales - Q1 2023 - United States

In the United States, Lincoln Nautilus deliveries totaled 5,505 units in Q1 2023, an increase of about 8 percent compared to 5,089 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
NAUTILUS +8.17% 5,505 5,089

Lincoln Nautilus Sales - Q1 2023 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 121 units in Q1 2023, an increase of about 537 percent compared to 19 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
NAUTILUS +536.84% 121 19

Competitive Sales Comparison (USA)

Lincoln Nautilus sales grew eight percent during Q1 2023, selling 5,505 units and placing the luxury crossover seventh, or mid-pack in its crowded competitive segment.

The Lexus RX surged into first place, despite a slight decrease of three percent to 25,947 sales. The Audi Q5 was demoted to second place, though its sales soared 65 percent to 17,085 units, followed by the Acura MDX in third, up 12 percent to 15,223 units, and the BMW X3 followed in fourth with 15,108 sales representing an eight percent increase. The Volvo XC60 posted the fifth-best result, up 12 percent to 8,759 units, with the Cadillac XT6 following in sixth with a 46 percent uptick and 7,285 deliveries last quarter, outpacing the Nautilus. The Genesis GV70 was eighth-best, thanks to a 29 percent increase to 5,308 units, while all other segment contenders posted less than 4,000 sales on an individual basis.

Sales Numbers - D-Segment Luxury Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
LEXUS RX -3.16% 25,947 26,795 23% 24%
AUDI Q5 +64.79% 17,085 10,368 15% 9%
ACURA MDX +12.28% 15,223 13,558 14% 12%
BMW X3 +8.37% 15,108 13,941 14% 12%
VOLVO XC60 +12.04% 8,759 7,818 8% 7%
CADILLAC XT5 +45.90% 7,285 4,993 7% 4%
LINCOLN NAUTILUS +8.17% 5,505 5,089 5% 5%
GENESIS GV70 +29.02% 5,308 4,114 5% 4%
MERCEDES-BENZ GLC-CLASS -78.42% 3,649 16,910 3% 15%
BMW X4 +7.44% 2,456 2,286 2% 2%
INFINITI QX50 -32.46% 2,330 3,450 2% 3%
ALFA ROMEO STELVIO -33.61% 1,424 2,145 1% 2%
INFINITI QX55 +36.64% 1,365 999 1% 1%
TOTAL -0.91% 111,444 112,466

In terms of segment share during Q1 2023, the LX accounted for 23 percent share, down one percentage point year-over-year, while the Q5 gained six percentage points for 15 percent share last quarter. The MDX and X3 each gained two percentage points to earn 14 percent share each, while the XC60 accounted for eight percent share, up one percentage point. Seven percent share went to the XT5, which gained three percentage points, while Lincoln Nautilus sales remained steady at five percent segment share. The GV70 also garnered five percent share, up one percentage point, while all other competitors each accounted for three percent share or less.

The luxury D-segment crossover segment contracted one percent in Q1 2023. By comparison, Lincoln Nautilus sales outperformed the segment average.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
LEXUS RX -3.16% 25,947 26,795 71% 73%
LINCOLN AVIATOR +5.42% 5,236 4,967 14% 13%
LINCOLN NAUTILUS +8.17% 5,505 5,089 15% 14%
TOTAL -0.44% 36,688 36,851

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Lincoln Aviator. As such, a more apt comparison would be to pit Nautilus and Aviator sales against those of the RX.

Adding Nautilus and Aviator sales nets Lincoln 10,741 combined deliveries in Q1 2023, or a significant 15,196 units less than the Lexus RX.

The Ford Authority Take

Lincoln Nautilus sales were finally in the green during the first quarter of 2023, indicating that supply of the luxury crossover is finally improving as The Blue Oval navigates challenging supplier issues. Supply of the luxury crossover may finally be stabilizing enough to pace demand.

The only changes for the 2023 Lincoln Nautilus include the deletion of Bronze Smoke from the exterior color lineup, while it gains Jewel Sandstone Metallic Premium Colorant (AG). Additionally, the luxury crossover gains the subwoofer delete option where applicable. Other than that, the 2023 Nautilus soldiers on without any major changes or updates.

2024 Lincoln Nautilus

Looking ahead, the 2024 Lincoln Nautilus was recently revealed, bringing about a new exterior and completely overhauled interior. As such, the rest of the 2023 calendar year could be a bit slow for Lincoln Nautilus sales as interest wanes in the current model.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Gary Maruska

    Please do a segment on the new Lincoln Continental, possibly going into production. I saw pics of it, and it is a beautiful car. One of Fords best prototypes ever. Hope it is an all-electric.


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