Ford Authority

Lincoln Navigator Sales Beat Infiniti, Jeep In Q1 2023

Lincoln Navigator sales increased in the United States and Mexico during Q1 2023.

Lincoln Navigator Sales - Q1 2023 - United States

In the United States, Lincoln Navigator deliveries totaled 4,170 units in Q1 2023, an increase of about 94 percent compared to 2,148 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
NAVIGATOR +94.13% 4,170 2,148

Lincoln Navigator Sales - Q1 2023 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 95 units in Q1 2023, an increase of about 28 percent compared to 74 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
NAVIGATOR +28.38% 95 74

Competitive Sales Comparison (USA)

During the first quarter of 2023, Lincoln Navigator sales skyrocketed 94 percent, selling 4,170 units and maintaining its second-place showing in its competitive segment.

Despite a 12 percent decrease in sales, the Cadillac Escalade (see running Cadillac Escalade sales) commanded first place, selling 9,228 units last quarter, more than double that of the Navigator. The Infiniti QX80 saw its sales increase 199 percent to 3,183 units for third place, followed by the Jeep Grand Wagoneer in fourth, down 36 percent to 2,044 units. Finally, the Lexus LX brought up the rear, up 182 percent to 1,572 deliveries during the first quarter of 2023.

Sales Numbers - Full-Size Luxury SUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CADILLAC ESCALADE -14.03% 5,523 6,424 27% 37%
CADILLAC ESCALADE ESV -9.21% 3,705 4,081 18% 23%
LINCOLN NAVIGATOR +94.13% 4,170 2,148 21% 12%
INFINITI QX80 +199.15% 3,183 1,064 16% 6%
JEEP GRAND WAGONEER -35.50% 2,044 3,169 10% 18%
LEXUS LX +181.72% 1,572 558 8% 3%
TOTAL +15.78% 20,197 17,444

From a segment share standpoint, the Escalade accounted for a dominant 46 percent share, down 14 percentage points year-over-year. Lincoln Navigator sales, meanwhile, picked up nine percentage points for 21 percent share, while the QX80 gained 10 percentage points, accounting for 16 percent share. The Grand Wagoneer gathered 10 percent share, down eight percentage points, and the LX gained five percentage points for eight percent share.

Overall, the full-size luxury SUV segment expanded 16 percent as 20,197 units sold, meaning Lincoln Navigator sales outperformed the segment average.

For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment, although this has yet to be confirmed.

Sales Numbers - Full-Size Luxury CUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
BMW X7 +4.77% 6,770 6,462
MERCEDES-BENZ GLS-CLASS -9.38% 5,621 6,203
TOTAL -2.16% 12,391 12,665

The Ford Authority Take

Lincoln Navigator sales almost doubled in the first quarter of 2023, an encouraging sign for FoMoCo’s full-size luxury SUV offering. In fact, while the Escalade still remains a dominant force in the segment, Navigator sales began to eat into the Escalade’s share, although it has a long way to go to claim the title of bestseller, a feat that would take years to accomplish, if it ever happens at all. This may be attributed to increasing dealer stock of the SUV, which has been one of many victims of the microchip shortage.

As the Navigator soldiers into its 2023 model year, it features very minor changes. The only two alterations to the 2023 Lincoln Navigator lineup includes the deletion of the Flight Blue exterior color and adding the dark Diamond Red Metallic Tri-Coat color.

However, it’s worth noting that ongoing supplier constraints continue to affect assembly and supply of the Navigator, forcing The Blue Oval to work around restrictions in order to keep the full-size luxury SUV in production. As Ford Authority recently reported, the base Navigator Standard trim can no longer be ordered, allowing the automaker to focus on its high-dollar trim levels instead.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Dan Pace

    What’s happening with the 2024 Aviator in terms of new features??


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