Ford Authority

New Ford Ad Campaign Puts Vehicles In Survival Show Scenario

Though it has largely shunned traditional methods of advertising for a larger social media push as of late, that has paid off big time for The Blue Oval, which watched its recent TikTok campaign make the Ford Maverick the most viewed vehicle on that particular platform. Since then, we’ve seen some clever clips from the automaker, including its revived “Built Ford Proud” series, but a new Ford ad campaign created by GTB – one of its ad agency partners – puts a very clever spin on survival shows like Alone on Netflix. Instead of starring just people, however, “The Key To Survival” series obviously centers around vehicles.

Created specifically for adventurous customers located in the Northwestern U.S., this new Ford ad campaign portrays people who have found themselves in precarious situations, whether that be under threat of dangerous animal attacks or inclement weather, but the concept here is that they can easily find their way to safety – as well as civilization – via one of three Blue Oval vehicles – the Ford F-150, Ford Bronco Sport, and Ford Explorer, with all of the footage being shot in Gresham, Oregon and the Columbia River Gorge by director Logan Schneider. It’s a very different, targeted type of advertising, one that will will run on television and digital media throughout Oregon, Washington, Alaska, and Montana.

“We wanted to have fun with the off-road capabilities of Fords and showcase the Pacific Northwest scenery,” said Dan Goldgeier, Senior Copywriter at GTB. “We recreated the look and feel of the shows but threw in some cool twists to demonstrate the vehicle’s benefits.”

“Our customers in the Pacific Northwest are adventurous types,” said Michael Doherty, Chairman of the Northwest Ford Dealers Advertising Association. “We wanted to show off our region and our vehicles with a little flair. It’s quite different than any advertising we’ve done as a regional Ford dealer group.”

We’ll have more Ford ad campaigns to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. DF

    Since I am a citizen of the PNW I was annoyed that you showed ‘ grizzly tracks ‘ in a moss covered rainforest. No way is that Montana! But from what I read all the ads were shot in Oregon so it must have been a budget decision.

  2. Richard

    I would like to see the “day 2” commercial.


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