The addition of a smaller, more affordable off-road oriented member of the Bronco family is something The Blue Oval has sold in the past, but currently, the Bronco Sport is that offering. Fortunately, the compact has been selling briskly since its introduction, and even outsold the Ford Escape in the first quarter of 2023. However, time is unceasing, and soon the next model year will arrive, no doubt with some changes to the lineup. To that end, sources have revealed exactly when customers will be able to order a 2024 Ford Bronco Sport.
According to sources, 2024 Ford Bronco Sport order banks will open on July 17th, 2023. Additionally, production of the 2024 Ford Bronco Sport is slated to begin on October 16th, 2023. It’s worth noting that these dates are subject to change, especially since supply chain issues aren’t out of the picture just yet. Those dates also match what sources have told us about the 2024 Ford Maverick, with order banks opening and production starting up on the same days for both vehicles. That makes sense, as the duo are manufactured at the Ford Hermosillo Assembly plant in Mexico. Perhaps not coincidentally, the automaker plans to add a third shift to the plant in July as well, an endeavor that will eventually enable to facility to produce an additional 80,000 vehicles per year.
The 2024 Ford Bronco Sport will represent the fourth model year for the compact, and as such, more extensive changes could be taking place, up to and including a refresh. A hybrid may potentially be added to the lineup, as photographers potentially spotted an electrified Bronco Sport last fall. That sighting followed a report that a hybrid powertrain would be joining the lineup for 2024, but it isn’t clear if that report referred to model year or calendar year.
We’ll have more on the Ford Bronco Sport soon, so subscribe to Ford Authority for the latest Ford Bronco Sport news, and for continuous Ford news coverage.
Comments
With the Maverick getting so much press as a wanted vehicle, it seems you would be able to produce more the 80,000 vehicles. I understand this number is a combined effort for both the Bronco and the Maverick. It makes it hard to order a vehicle and sit and wait. You are no doubt aware that Toyota has the Scout on tap to compete with the Maverick. I’ll bet they will not have a small production when this comes to market. You ate going to loose sales to this new Maverick competitor
Any Toyota will be a 9-12 month wait..just like their Rav4 Hybrid, new Prius, and Corolla Cross Hybrid…
The Stout may be Toyota’s answer to the Maverick. I have seen nothing official, but if they were indeed preparing to enter the small pickup market, it will take some time. OTOH, even just to ‘Federalize’ the Stout will take time, so FoMoCo still has a market to them self(more or less), but they have failed miserably in their efforts to capitalize on that market.
They could have sold 2-3 times what they eventually produced. If anyone reading this remembers the Mustang launch,(or the Falcon launch), they flipped factories as quickly as possible, and :
here were 126,538 1964 1/2 models produced until the 1965 models began being manufactured on September 24, 1964 (it took the Mustang only three months to reach the initial 100,000 goal). In fact, a record setting 418,000 Mustangs sold during its first calendar year on the market.
You would think they could turn on a dime and give 5 cents change today when you read of what they did with Mustang. The Falcon was another winner out of the box, surprising FoMoCo once again.
Today, not so much. CEO wants to ignore the large markets in favor of ‘legend’ cars or some such nonsense. Good luck with that, Farley.
Will the Ford Bronco Sport have a soft top retractable roof?
Now, that’s dumb…