Ford Authority

Ford Abandoned Evos Trademark In U.S. Last Year

Ford Motor Company has abandoned its trademark for Evos in the U.S., Ford Authority has learned.

This trademark was originally filed on June 25th, 2018 with the United States Patent and Trademark Office (USPTO) under serial number 88013905, this application contains the goods and services description of “Land vehicles; land vehicles, namely, electric vehicles; trucks; sport utility vehicles; off-road vehicles; and structural parts, engines, trim, and exterior insignia badges for the foregoing.” It was abandoned on July 4th, 2022.

Ford Evos United States Patent And Trademark Office Abandonment Filing

The Ford Authority Take

This isn’t the first time in recent months that Ford has abandoned a trademark in the U.S., as it recently gave up on the Tourneo name as well, a sign that it may have ultimately chosen not to use that moniker in the states. The same could now be true of the Evos, which is a crossover that was revealed for the Chinese market back in April 2021 prior to its official launch in that country a few months later.

For some time, it was believed that an American version of the Evos – a model that could possibly have been called the Fusion Active – would follow, but as Ford Authority reported back in December, that may not be happening, after all. Ford has reportedly considered dropping the Fusion Active – an off-road oriented version of the Evos with all-wheel drive and a unique suspension and body cladding around the wheel wells – from its development plans altogether.

It’s unclear if Ford actually planned to utilize any version of the Evos name in America at all, but the fact that FoMoCo filed this trademark in the first place seems to indicate that it was at least thinking about using the nameplate in the U.S. at some point, or perhaps it just wanted to protect that piece of intellectual property from being used by another company.

We’ll have more on all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for more Ford trademark news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Thomas

    Another sad news
    An example of how Ford does not listen to the needs of its customers and gives them to the competition.
    And the competition is able to take advantage of this, sells, increases its shares …..
    It’s sad to see someone effectively destroying such a legacy

  2. Stewart

    Does anyone know how the Evos has been selling in China recently?

    I cannot find any recent information on it. Ford is apparently no longer giving sales info in China and I can’t find anything from third party sources.

    The only information I can find is from Carsalesbase who tracked sales to about October of 2022. Sales of the EVos looked like a disaster if their numbers were correct. Ford was only selling about 500 a month and that was after many months after production started. So I can’t believe it has anything to do with scaling up No doubt Covid shutdowns had something to do with it. But the more expensive Lincoln Nautilus designed for the U.S. consumer was selling better than the Evos. The Evos was designed specifically and exclusively for the China market.

    It is really bizarre when I see such terrible sales numbers in China. Yet, at the same time, the common refrain I see from Americans on the Evos is that they wish it was on sale here.


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