Ford Motor Company has abandoned its trademark for Rivat in the U.S., Ford Authority has learned.
This trademark was originally filed on February 2th, 2021, with the United States Patent and Trademark Office (USPTO) under serial number 90504334. The application contained the goods and services description of “downloadable computer software for managing and tracking vehicle history; temporary use of online non-downloadable computer software for managing and tracking vehicle history, value, and service information; and automobile services, namely vehicle recall investigations for the purpose of ensuring safety and advisory and information services in the nature of preparing and providing reports relating to automotive safety.” The trademark was abandoned on November 8th, 2021.
The Ford Authority Take
Back in late June of 2021, The Blue Oval launched the all-new Ford Telematics Essentials software suite, a free fleet management tool that gives fleet owners/operators a detailed look at their vehicles’ health, delivering maintenance alerts based on real-time data collected from the vehicle using what Ford calls Smart Diagnostics. The idea behind this software is to maximize uptime by preventing breakdowns and improving the efficiency of service appointments and repairs. Given the timing of this announcement and the abandonment of the Rivat trademark, it seems as if FoMoCo simply chose to go a different direction when naming this particular type of service.
A few months after launching this new tool, The Blue Oval announced that the Ford Pro Telematics Essentials web-based application would remain free for the life of vehicles that come equipped with it, giving fleet owners a wealth of information at their fingertips including odometer readings, engine hours, recall information, oil life indicators, diagnostic trouble codes, and general vehicle health data.
This past September, FoMoCo continued to expand its list of these types of offerings by launching the Ford Pro Fleet Management Software suite, cloud-based software that’s designed to eliminate mountains of paperwork and digitize all of that same information, putting total cost of ownership front and center for managers. However, it’s certainly interesting to know that these features were nearly called something completely different.