Ford Authority

Ford Abandoned Tourneo Trademark In U.S. Earlier This Year

In Europe, Ford sells a host of vehicles with the Tourneo nameplate, including the Tourneo Connect, E-Tourneo/Tourneo Custom, and Tourneo Courier/E-Tourneo Courier. However, in the U.S., none of those models are available via the automaker’s van lineup – just the Ford Transit family, though interestingly enough, both the Transit and Transit Connect have passenger versions in America, yet each lack the Tourneo name. Regardless, it seems as if FoMoCo may have once considered bringing that nameplate to the U.S., as Ford Authority has learned that the automaker abandoned its Tourneo trademark filing with the United States Patent and Trademark Office earlier this year.

Ford originally filed to trademark “Tourneo” with the USPTO under the goods and services description of “automobiles, trucks, vans, and exterior insignia badges for the foregoing” back in August 2019, but chose to let it go back in late January of this year. It’s unclear if any sort of passenger van variant was axed by The Blue Oval, but the fact that FoMoCo filed this trademark in the first place seems to indicate that it was at least thinking about using the nameplate in the U.S. at some point, or perhaps just wanted to protect it from being used by another company.

While the Tourneo is an important moniker in Europe – helping to distinguish it from the more cargo-focused Transit – that isn’t the case in the U.S., though the automaker has made some big changes in the past year or so. For starters, the Transit Connect will be discontinued following the 2023 model year, as Ford Authority reported in March, while the all-new Transit Trail debuted last November. Interestingly, the latter model is also sold in Europe, but the two off-road-focused vans feature some notable differences in each region.

We’ll have more on the Tourneo family soon, so be sure and subscribe to Ford Authority for the latest Ford Transit news, Ford trademark news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Nico

    Go ahead Ford, build it for NA in hybrid, PHEV and BEV, could be the start of a new segment and make the white roof standard!

  2. DownWithIntrusiveVideoAds

    Bring Tourneo Connect here as an ICE passenger van, and keep the manual as a price leader. Offer a Hybrid.
    $21k starting with base 3 cyl/manual. Use the 8AT, not the DCT in the ICE version.


Leave a comment