Ford Argentina Sales Jump 19 Percent In April 2023

May 16, 2023 4:35 pm

Ford Argentina sales increased 19 percent to 2,791 units in April 2023 compared to April 2022 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Renault, Fiat, Peugeot and Volkswagen.

Individual model sales performance was as follows:

Ford Bronco Sport sales increased 311.11 percent to 111 units
Ford EcoSport sales decreased 51.84 percent to 235 units
Ford F-Series sales increased 333.33 percent to 91 units
Ford Ka sales were flat at 1 units
- The vehicle is discontinued
Ford Kuga sales decreased 95.24 percent to 1 units
Ford Maverick sales increased 49.6 percent to 187 units
Ford Mustang sales increased 500 percent to 12 units
Ford Ranger sales increased 48.53 percent to 1,867 units
Ford Territory sales decreased 34.05 percent to 153 units
Ford Transit sales decreased 8.28 percent to 133 units

During the first four months of the 2023 calendar year, Ford Argentina sales increased 37 percent to 13,242 units.

Sales Results - April 2023 - Argentina - Ford

MODEL	APR 2023 / APR 2022	APRIL 2023	APRIL 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
BRONCO SPORT	+311.11%	111	27	+12.21%	588	524
ECOSPORT	-51.84%	235	488	-33.12%	1,383	2,068
F-SERIES	+333.33%	91	21	-15.79%	192	228
KA	0.00%	1	1	-13.33%	13	15
KUGA	-95.24%	1	21	-98.26%	2	115
MAVERICK	+49.60%	187	125	+292.86%	1,265	322
MUSTANG	+500.00%	12	2	+68.57%	59	35
RANGER	+48.53%	1,867	1,257	+80.16%	8,183	4,542
TERRITORY	-34.05%	153	232	-41.06%	758	1,286
TRANSIT	-8.28%	133	145	+63.24%	777	476
FORD TOTAL	+19.22%	2,791	2,341	+37.04%	13,242	9,663

The Ford Authority Take

Ford Argentina sales continued to expand with a new double-digit increase in April, with several models of the brand enjoying double and triple-digit increases. In fact, this performance is Ford’s fifth consecutive increase in the Argentine market.

In April, registrations were again led by the locally built Ford Ranger. The midsize pickup saw an increase of nearly 50 percent adding 610 units year-over-year, reinforcing its position as the brand’s best-selling model in the country. Also, the Ford Bronco Sport, F-Series and Mustang all had big triple-digit gains.

Meanwhile, almost all of Ford’s lineup of crossovers suffered a volume reduction during the month in Argentina. This includes the Ford EcoSport, Territory and Kuga, which were the most affected by the import ban imposed by the local government during April.