Ford Authority

Ford Brazil Sales Jump 23 Percent In April 2023

Ford Brazil sales increased 23 percent to 1,996 units in April 2023 compared to April 2022 results.

Individual model sales performance was as follows:

During the first four months of the 2023 calendar year, Ford Brazil sales increased 41 percent to 7,612 units.

Sales Results - April 2023 - Brazil - Ford

MODELAPR 2023 / APR 2022APRIL 2023APRIL 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
F-SERIES* 15**29 *
KA-100.00% 01-75.00%1 4
MUSTANG+300.00% 4411+49.48%145 97
RANGER+22.50% 1,3611,111+29.60%5,341 4,121
TERRITORY-11.11% 8899+0.82%367 364
TRANSIT+7,050.00% 2864+7,300.00%1,110 15
FORD TOTAL+23.06% 1,9961,622+40.62%7,612 5,413

The Ford Authority Take

Ford Brazil sales rose again in a healthy manner in April, giving continuity to the positive performance of the brand in the largest country of South America. In particular, last month’s record represents Ford’s third consecutive monthly increase in the Brazilian market.

This notable improvement for Ford in April was driven by the increase in the best-selling Ford Ranger, whose growth rate was nearly equal to that of the brand for the month. The midsize pickup continued to improve its records and has established itself as the brand’s most popular model in South America.

Ford F-150 Lariat Brazil - Exterior 002 - Front Three Quarters

Also noteworthy are the three- and four-digit increases for the Ford Mustang and Transit – respectively. Both models added a considerable 315 units to the month’s total. In addition, the Ford F-150 recorded 15 deliveries in April after the recent arrival of the first massive batch of the vehicle in Brazilian territory.

About The Numbers

Further Reading & Sales Reporting

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