Ford Authority

Ford Bronco Family Sales Up 18 Percent During Q1 2023

Ford Bronco family sales increased in the United States while decreasing in Mexico during Q1 2023.

Sales Numbers - Bronco Family - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
BRONCO +37.57% 32,430 23,573
BRONCO SPORT +2.69% 29,871 29,089
TOTAL +18.30% 62,301 52,662

Cumulative deliveries of the Ford Bronco family in the United States increased 18 percent to 62,301 units in Q1 2023, comprised of:

Sales Numbers - Bronco Family - Q1 2023 - Mexico

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
BRONCO -20.10% 310 388
BRONCO SPORT -30.05% 896 1,281
TOTAL -27.74% 1,206 1,669

Cumulative deliveries of the Ford Bronco family in Mexico decreased 28 percent to 1,206 units in Q1 2023, comprised of:

  • 310 units of the Ford Bronco, a decrease of 42 percent compared to the 388 units sold in Q1 2022, and
  • 896 units of the Ford Bronco Sport, a decrease of 81 percent compared to 1,281 units sold in Q1 2022

The Ford Authority Take

Ford Bronco family sales were in the green last quarter, an encouraging sign that ongoing supply chain issues that have made production of the Bronco and Bronco Sport difficult are finally leveling out.

As far as the Ford Bronco its concerned, quite a few of its sales have been to prior reservation/order holders, indicating that Ford Bronco sales could be even more impressive if dealers had more vehicles available in inventory to sell. In fact, Ford elected to restrict 2023 Bronco orders to existing reservation or order holders to ensure that those who have been waiting on the Bronco finally get their rugged ponies. However, order banks reopened earlier this year, and most models can be ordered at the time of this writing.

The Ford Bronco Sport also experienced an uptick in sales last quarter, though not as significant as that of the Bronco.

Bronco vs. Bronco Sport

The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.

Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options. The first is the 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. The second is the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. Meanwhile, the range-topping Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine, which throws a healthy 418 horsepower and 440 pound-feet of torque.

The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Bruce Holberg

    Sport is a big nothing. Never really took off. Will continue to die on the vine unless there are more widely available, brawnier engines.


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