Ford Authority

Ford E-Series Sales Surpass Chevy, GMC During Q1 2023

Ford E-Series sales increased in the United States during the first quarter of 2023.

Ford E-Series Sales - Q1 2023 - United States

In the United States, Ford E-Series deliveries totaled 10,785 units in Q1 2023, an increase of about 50 percent compared to 7,201 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
E-SERIES +49.77% 10,785 7,201

Competitive Sales Comparison (USA)

During the first quarter of 2023, Ford E-Series sales increased 50 percent to 10,785 units, bumping the full size van range up to third of five competitors.

The Ford Transit (see running Ford Transit sales) maintained first place, up 86 percent to 32,015 units, followed by the Ram Promaster, up 90 percent to 17,694 units, outperforming the E-Series. The Chevy Express (see running Chevy Express sales) saw its sales slide three percent to 8,595 units last quarter, followed by the GMC Savana (see running GMC Savana sales) in last place, up 61 percent to 4,796 deliveries.

Sales Numbers - Full-Size Vans - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD TRANSIT +87.03% 30,847 16,493 42% 37%
RAM PROMASTER +89.69% 17,694 9,328 24% 21%
FORD E-SERIES +49.77% 10,785 7,201 15% 16%
CHEVROLET EXPRESS -2.99% 8,595 8,860 12% 20%
GMC SAVANA +60.67% 4,796 2,985 7% 7%
TOTAL +62.07% 72,717 44,867

In terms of segment share, the Transit dominated with 43 percent segment share, up five percentage points year-over-year. Meanwhile, the Promaster gathered 24 percent share, up four percent points, while Ford E-Series sales accounted for 15 percent share, down one percentage point. The Express garnered 12 percent share, down seven percentage points, and finally, the Savana earned six percent share, down one percentage point.

Sales Numbers - Ford Full-Size Vans - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
FORD TRANSIT +87.03% 30,847 16,493
FORD E-SERIES +49.77% 10,785 7,201
TOTAL +75.71% 41,632 23,694

It’s also worth noting that both of Ford’s offerings in the full-size van segment, the Transit and E-Series, saw cumulative deliveries of 42,800, enough to command a dominant 58 percent segment share. By comparison, Ford’s crosstown rival, General Motors, trailed in second place with 13,391 cumulative deliveries of its two offerings for 18 percent segment share.

Sales Numbers - GM Full-Size Vans - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
CHEVROLET EXPRESS -2.99% 8,595 8,860
GMC SAVANA +60.67% 4,796 2,985
TOTAL +13.05% 13,391 11,845

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, expanded 64 percent to 73,885 units in Q1 2023, meaning that Ford E-Series sales underperformed the segment average.

The Ford Authority Take

The increase in Ford E-Series sales is yet another positive result for The Blue Oval in Q1 2023. This continues to highlight the fact that the supply chain issues that have plagued the automotive industry are finally plateauing, allowing automakers like The Blue Oval to increase supply of their vehicles to satisfy customer demand at the dealer level. Previously, Ford was forced to limit the availability of V8 engines found under the hood of E-Series models, while another less critical constraint limited features such as Wi-Fi hotspot functions, in order to keep the van rolling off the assembly line.

It is also important to note that the comparing the E-Series lineup to its competitors in the full-size van segment may not be an entirely accurate, since the E-Series is available exclusively in the cutaway configuration. Meanwhile, all other models are available as full-bodied cargo and passenger vans and, in most cases, also as cutaways.

Refreshed Ford E-Series prototype

The E-Series, assembled at the Ford Ohio Assembly plant, is powered by the Ford 7.3L Godzilla V8 gasoline engine, which is offered in two versions. The standard tune delivers optimal power and torque, while the optional tune is optimized for better fuel economy at the expense of power and torque. Looking ahead, however, the 2024 Ford E-Series will lose the 7.3L V8 economy tune, as exclusively reported by Ford Authority.

And speaking of what’s ahead, the Ford E-Series is slated to receive a refresh, bringing about fresh styling for the full-size van line. In fact, Ford Authority spotted a prototype already undergoing testing.

About The Numbers

  • All percent change figures compared to Ford E-Series Q1 2022 sales, unless noted otherwise
  • In the United States, there were 75 selling days for Q1 2023 and 75 selling days for Q1 2022
  • Mercedes-Benz Sprinter Sales not available, as the automaker does not share sales figures for the model
Ford Motor Company Q1 2023 sales reports:

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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