Ford Authority

Ford F-150 Was Second Most Considered Vehicle Of Q1 2023

As has historically been the case, the most recent version of Kelley Blue Book’s Brand Watch report – this time, covering Q1 of 2023 – has been kind to The Blue Oval, which saw its brand consideration grow by one percent quarter-over-quarter, while the Ford Escape Hybrid reentered the top ten list of the most considered electrified models following a prolonged absence and the Ford Maverick continued its long run on that same list. That also rings true for the Ford F-150, which ranked as the second most considered non-luxury vehicle in Q1 2023 after finishing in first place last quarter.

This time around, the Ford F-150 gained six percent in terms of consideration from new vehicle shoppers, but that wasn’t enough to stop it from slipping to second place behind its chief rival, the Chevy Silverado 1500, which gained 17 percent in that regard. Regardless, the Ford F-150 did manage to finish ahead of the rest of its competition, including the GMC Sierra 1500 and Ram 1500 in a list dominated by pickups.

While the top five most-shopped vehicles in Q1 were trucks, SUVs/crossovers remained a hot entity with 66 percent of non-luxury shoppers considering one of the two. Traditional passenger cars, on the other hand, continue to slide, with 32 percent of those same shoppers considering that segment, down from 37 percent a year ago and 36 percent last quarter.

The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces the quarter Brand Watch reports for non-luxury and luxury brands and assesses shopping for electrified vehicles. The methodology includes surveying both mobile and desktop users instead of only desktop users.

We’ll have more on the Ford F-150 soon, so subscribe to Ford Authority for the latest Ford F-150 newsand non-stopĀ Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Philip Pogue

    Have 2010 F150xlt regcab. 4.6L2V. Trans.4R75E reverse gear broke at 43,326 miles , had 2 other Ford trucks never had this happen ever happen(81&94) and the alternator burnt up too! Cant you build better parts? My other 2 trucks were a whole lot tougher and stronger, really been disappointed, have had Ford’s over 40 years, not sure on another after not to happy with this one period!


    Have a 2019 F-150 Limited 3.5 L HO Ecoboost i purchased new, 32000 Miles I had the truck in for service request that the cam phasers be changed to the new updated parts, I have the customer satisfaction program letter And had the truck in for the PCM reprogram over a year ago That did work ! My service advisor said i dont have any recalls ! I said i did have two Cam Phaser repair, And a letter for unattened tailgate opening ! I showed her two letters from ford And was told there are no recalls on my truck UGH So i have my truck in service for a week and rent a car ! So i call two days later to get a update ? No reply So i go in after work and they told me that they changed the battery, But wont work on it because i have a Pedal Commander in use ! So I ask for another service appointment because their Engine and Transmission department are backed up ! So i get a appointment in three weeks And i will disconnect the Pedal Commander, I return to service for a week and point out a new transmission noise, And a leather dash pad is lifting and the tray above the glove box is arched, So i rent a car for another week And return in three days to find out what they found out ? What we found out was you have a aftermarket intercooler ! And we are not working on your truck UGH I said its a Garret Intercooler and there is a exempt sticker under the hood, And my adviser said they took pictures of the dash and are sending them to ford for approvel ? I am so vary un happy that i spent $ 700. in car rentals for two weeks and nothing has been done to my truck, Dear Ford Customer Care, And Ford Credit Ineed help from you to get repairs performed before my Warranty runs out at 36000. miles I have not missed one payment to Ford Credit ! My credit score is 818 And i expect a reply to my letter. BEST IF i cant get help from yall i am going to the other brands…


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