Ford Authority

No Ford Maverick Discount Offers Available During May 2023

There are no Ford Maverick discount or incentive offers during May 2023 once again, meaning that The Blue Oval has once again excluded the compact pickup from any offers or deals this month. This isn’t a surprise, as FoMoCo has not offered any incentives toward the Maverick at all throughout the 2023 calendar year, a response to sustained high demand for the vehicle.

For context, below we have included the Ford Maverick discount offers (or lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.


It’s certainly worth noting that sales of the Maverick have thus far proved decent in 2023, rising 12 percent last quarter. FoMoCo’s compact pickup dominated its only direct competitor, the Hyundai Santa Cruz, by quite a large margin, a testament to the high demand for The Blue Oval’s compact pickup. This has likely discouraged The Blue Oval from offering any sort of Ford Maverick discount or incentives this year.

Sales Numbers - Compact Pickups - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE
FORD MAVERICK +11.60% 21,478 19,245 70%
HYUNDAI SANTA CRUZ +10.80% 9,307 8,400 30%
TOTAL +11.36% 30,785 27,645

Not only that, but the Maverick outsold its big brother, the Ford Ranger, by a large margin throughout the 2022 calendar year as well – a trend that has so far carried over to the 2023 calendar year.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TOYOTA TACOMA +0.75% 53,583 53,182 47% 38%
NISSAN FRONTIER -24.45% 16,926 22,405 15% 16%
JEEP GLADIATOR -24.21% 13,575 17,912 12% 13%
CHEVROLET COLORADO -38.89% 13,256 21,693 12% 16%
FORD RANGER -34.80% 11,500 17,639 10% 13%
GMC CANYON -18.57% 5,016 6,160 4% 4%
TOTAL -18.08% 113,856 138,991

Looking ahead, FoMoCo is adding a third shift at the Hermosillo Assembly plant in Mexico starting in July 2023 to be able to better meet demand for the Maverick.

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,190
  • XLT – $27,095
  • Lariat – $30,595


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Rich

    In the Ford Maverick pricing chart isn’t the acquisition fee if you are leasing? I don’t think Ford is leasing any Mavericks? Just curious, thanks

    1. Anonymous

      Ford has a lease offer on 2023 Maverick Hybrid XLT currently. $349/mo for 48 months, $2569 due at signing. The lease allows for 7,500 miles per year or 30,000 miles total over the 48 months. Ford doesn’t state in the offer what the end of lease purchase price is, other than to state that if the lessee chooses not to buy the Maverick or any other Ford vehicle at the end of the lease they will be charged a $395 disposition fee.

  2. Bob

    Another in a line of limited quantity vehicles from the Big Three. They should now be known as the unable three.

  3. Charles Wade

    Ordered a 2022 in January of 2022.
    Received emails from Ford expressing frustration. Still NO Build Date or VIN number. Glad I still have my 2012 F150.

  4. Martin Chen

    So when I go to order a Maverick sometime this summer or fall, I will either finance a purchase or pay cash but I will not be paying the acquisition fee and that will fly, correct?


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