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Ford Motor Company Mexico Sales Up 14 Percent In April 2023

Ford Motor Company Mexico sales increased 14 percent to 3,291 units in April 2023 compared to April 2022 results. Sales increased at both FoMoCo brands – the namesake Ford brand, as well as the Lincoln luxury arm.

Brand & Model Sales

Ford sales increased 14.47 percent to 3,164 units:

Lincoln sales increased 11.4 percent to 127 units:

In the first four months of the 2023 calendar year, Ford Motor Mexico sales increased four percent to 13,228 units.

Sales Results - April 2023 - Mexico - Ford

MODELAPR 2023 / APR 2022APRIL 2023APRIL 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO-30.97% 78113-22.55%388 501
BRONCO SPORT+19.25% 384322-20.15%1,280 1,603
E-TRANSIT+700.00% 324+166.67%32 12
EDGE-18.52% 2227+19.28%99 83
ESCAPE-91.60% 20238-58.83%261 634
EXPEDITION-41.03% 4678+30.73%285 218
EXPLORER+61.70% 15294+23.68%517 418
F-SERIES+12.65% 828735+34.63%3,530 2,622
MAVERICK-25.00% 222296-31.78%760 1,114
MUSTANG-16.22% 3137-37.14%132 210
MUSTANG MACH-E+100.00% 42+700.00%16 2
RANGER-29.95% 269384+6.29%1,537 1,446
TERRITORY* 858**2,971 *
TRANSIT-19.79% 150187-31.17%572 831
TRANSIT COURIER-71.31% 68237-58.94%365 889
FORD TOTAL+14.47% 3,1642,764+3.48%12,745 12,316

Sales Results - April 2023 - Mexico - Lincoln

MODELAPR 2023 / APR 2022APRIL 2023APRIL 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
AVIATOR+78.95% 3419+1.82%112 110
CORSAIR-61.11% 1436-24.00%76 100
NAUTILUS+32.35% 4534+213.21%166 53
NAVIGATOR+36.00% 3425+30.30%129 99
LINCOLN TOTAL+11.40% 127114+33.43%483 362

Sales Results - April 2023 - Mexico - FMC Totals

BRANDAPR 2023 / APR 2022APRIL 2023APRIL 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
FORD TOTAL+14.47% 3,1642,764+3.48%12,745 12,316
LINCOLN TOTAL+11.40% 127114+33.43%483 362
FMC MEXICO TOTAL+14.35% 3,2912,878+4.34%13,228 12,678

The Ford Authority Take

Ford Motor Company Mexico sales rose steadily in April, marking the second consecutive month of increases for the automaker in the country. In fact, FoMoCo increased its registrations despite the slowdown in demand for new vehicles that the Mexican market experienced last month.

Ford Mexico’s notable increase in April was mainly driven by the excellent performance of the all-new Ford Territory, which became the brand’s best-selling model for the first time. The next-generation compact crossover sold 858 units last month and surpassed the record for the Ford F-Series (828), traditionally the company’s best-selling nameplate.

In addition, the improved sales figures from the other eight models between both company brands made it possible to completely neutralize the lost sales from the Ford Figo, which The Blue Oval discontinued in late 2021.

About The Numbers

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