Ford Authority

Ford Of Canada’s Sales Reporting Switch Catches Flak

As Ford Authority reported last week, Ford of Canada recently decided to switch over to a new sales reporting method that means it will no longer be reporting monthly sales – a change that will be mirrored by global regions, save for the U.S. Instead, the automaker will report highlights when appropriate, all of which are part of the company’s efforts to more accurately disclose how its ICE vehicle sales differ from the all-EV Model e and Ford Pro commercial divisions. However, it seems as if this change is drawing its fair share of criticism for a number of reasons, according to Automotive News Canada.

“Other manufacturers might follow Ford’s cue, just like when we moved from monthly reporting to quarterly,” said Robert Karwel, senior manager of the Canadian automotive practice at J.D. Power. “There’s going to be a little less transparency in the marketplace. Less transparency means less information.”

Aside from the U.S., Ford’s North American sales results will be issued by division instead of country moving forward, a change that The Blue Oval says is being made because it no longer wants to break these numbers out by regional markets. However, Ford Canada will continue to report its own sales on an annual basis, while the U.S. portion of the business will report quarterly sales. While most automakers have been reporting sales on a quarterly basis rather than monthly for years, The Blue Oval is the first to switch to an annual basis.

Unifor Negotiations Oakville Assembly Plant

Interestingly, this data will still be available to federal agencies, analysts, investors, and dealers, but not the media, though not everyone is pleased with this change. “We should demand transparency,” said Franco Terrazzano, the federal director of the Canadian Taxpayers Federation, considering that “politicians hand out buckets of cash,” adding that Ford is receiving roughly a half-billion in taxpayer funds to help it retool the Oakville Assembly plant for the production of EVs.

We’ll have more on Ford’s sales reporting methods soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Michael J Genzale

    Ford will still be doing model to model monthly sales tabulation. Whether they disclose the figures or not. The reason is that information combined with dealer inventory levels is what drives incentives.
    The market continues to be in a unique era of supply and unmet demand, so we are not seeing the incentive merry go round that was the norm for years.


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