Ford Authority

Ford Rival GM To Debut EVs For Europe By 2024

Ford currently plans to convert its entire European passenger vehicle lineup to EVs by 2030 or sooner, and as such, has launched a number of new all-electric models in that region recently. That list includes the just-revealed electric Ford Explorer, the hot-selling Ford Mustang Mach-E, the E-Transit EV van, and the Ford F-150 Lightning, to name just a few. However, it will soon be joined in Europe by a familiar cross-town foe – GM – which plans to start selling EVs there this fall, according to GM Authority.

General Motors will begin its European invasion in “Nordic” countries. While it’s unclear which countries those might consist of, EV-obsessed Norway is a pretty safe bet, and could be joined by Sweden, Denmark, and/or Finland. GM Europe President Jaclyn McQuaid noted that the automaker will offer an all-electric portfolio consisting of multiple brands, however, including the Cadillac Lyriq. GM currently has multiple EV products in its pipeline, ranging from the Chevy Equinox and Blazer all-electric crossovers to the Silverado pickup.

This decision is notable as GM largely exited the European market back in 2017 when it sold Opel/Vauxhall to PSA Group, though the automaker continues to sell small numbers of higher-end models like the Corvette and certain Cadillacs in the region. However, CEO Mary Barra previously stated that she was looking forward to reentering that market as an EV-focused company, previewing this move.

“About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business,” Barra said during a conference in Los Angeles last year. “But we are looking at the growth opportunity that we have now, because we can reenter Europe as an all-EV player. I’m looking forward to that.”

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Ronald

    More than likely a very token offering in 2024.


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