Ford Authority

Ford Super Duty Among Most Considered Vehicles Of Q1 2023

With the release of Kelley Blue Book’s Q1 2023 Brand Watch report, we’ve seen quite a few positive developments for The Blue Oval in general. Ford saw its brand consideration grow by one percent quarter-over-quarter, while the Ford Escape Hybrid reentered the top ten list of the most considered electrified models following a prolonged absence and the Ford Maverick continued its long run on that same list. That also rings true for the Ford F-150, which ranked as the second most considered non-luxury vehicle in Q1 2023, and its F-Series counterpart – the Ford Super Duty – wasn’t far behind, either.

This past quarter, the Ford Super Duty finished as the fifth most considered non-luxury vehicle on the market, with an increase of six percent quarter-over-quarter. In terms of competition, the only rival to the Super Duty to make this top ten list was the Chevy Silverado HD lineup, which saw its brand consideration also grow by six percent versus Q4 2022, landing it in eighth place this time around.

While the top five most-shopped vehicles in Q1 were trucks, SUVs/crossovers remained a hot entity with 66 percent of non-luxury shoppers considering one of the two. Traditional passenger cars, on the other hand, continue to slide, with 32 percent of those same shoppers considering that segment, down from 37 percent a year ago and 36 percent last quarter.

The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces the quarter Brand Watch reports for non-luxury and luxury brands and assesses shopping for electrified vehicles. The methodology includes surveying both mobile and desktop users instead of only desktop users.

We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord Super Duty news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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