Ford Authority

Ford Transit Discount Non-Existent During May 2023

The Blue Oval has once again elected to withhold Ford Transit discount and incentive offers during May 2023. It has been quite some time now since there was any sort of offer available toward the purchase of the highly popular full-size van, a trend that seems to be the norm for the Transit.

For the sake of context, below is a list outlining the discounts (or, perhaps more accurately, the lack thereof) for the Transit throughout 2022 as well as year to date in 2023.

2022 Calendar Year

2023 Calendar Year

Considering that the Transit continues to dominate its competitive segment by a long shot, it’s no surprise that FoMoCo sees no reason to incentivize customers to purchase the van by way of a Ford Transit discount offer. During the first quarter of 2023, sales of the Transit were up 86 percent to 32,015 units, good enough for a dominant 43 percent segment share among five competitors.

Sales Numbers - Full-Size Vans - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD TRANSIT +87.03% 30,847 16,493 42% 37%
RAM PROMASTER +89.69% 17,694 9,328 24% 21%
FORD E-SERIES +49.77% 10,785 7,201 15% 16%
CHEVROLET EXPRESS -2.99% 8,595 8,860 12% 20%
GMC SAVANA +60.67% 4,796 2,985 7% 7%
TOTAL +62.07% 72,717 44,867

As a reminder, the Ford Transit lineup also gained the Transit Trail variant for the 2023 model year, which is an upfit-ready off-road-oriented van that is geared toward the van life enthusiast. We expect the new Transit Trail, along with the rest of the Transit range, to continue driving strong demand. As such, it’s likely that this outcome will continue to discourage The Blue Oval from offering any sort of Ford Transit discount or incentive.

2023 Ford Transit Digital Rearview Mirror - Exterior 002 - Rear Three Quarters

Ford Transit Pricing

For reference, here are the applicable 2023 Transit van trim levels and their corresponding starting MSRPs, including the $1,795 destination charge:


  • XL Passenger Van – $51,170
  • XLT Passenger Van – $53,680


  • Cargo Van – $46,350
  • Crew Van – $47,615
  • Passenger Van – $52,170
  • Passenger Van XLT – $54,680
  • E-Transit – $55,685

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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