Ford Authority

GM Envolve Debuts As All-New Ford Pro Rival

Since its debut nearly two years ago, Ford Pro – the automakers’ dedicated commercial entity – has been a huge success, racking up awards and accumulating customers in short order. Those commercial customers have thus far embraced the many connected vehicle services and analytics tools that Ford Pro offers, which are not only major profit generators for The Blue Oval – but also a useful tool that can be applied to future product development. Thus, it comes as no surprise that the automaker’s crosstown rival – General Motors – has now launched its own dedicated commercial subsidiary called GM Envolve, according to GM Authority.


GM Envolve was created with the intentions of offering commercial customers a simplified suite of services in a “one-stop shop” type of product, helping fleets better manage their operations. The new service also assigns each larger customer their very own account executive who coordinates things for them while also making recommendations on how to improve that aspect of their business.

The concept here is to provide efficient access to multiple services and GM business units, including BrightDrop – the company’s delivery logistics division that also sells an EV van – as well as GM Genuine Parts. However, the list of services provided by GM Envolve also includes OnStar Business Solutions, energy management for EV fleets, assistance with converting from ICE to EVs for those that want to make that move, and consultancy services.

“GM Envolve will leverage the complete power of General Motors to offer the best solutions to customers and further reinforce why we’ve increased our fleet sales for five consecutive quarters,” said Steve Carlisle, GM’s executive vice president and president, North America. “Today begins the GM Envolve journey, where we will bring our customers in to create tailored solutions to meet their unique business challenges.”

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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