The next-generation 2024 Ford Ranger finally dropped for the U.S. market in May 2023, representing a complete shift in style and tech for the midsize pickup. Unsurprisingly, the new model is quite a bit more expensive than its predecessor, which is be expected from the tech-forward pickup, as it boasts quite a few upgrades across the board. The new Ranger also has an extensive color lineup, and below, Ford Authority dives deep into all nine paints that are offered on the next-generation pickup.
All but two of these colors are no-cost options for the 2024 Ford Ranger. Customers who would like to dress their new Ranger in Hot Pepper Red Metallic should expect to shell out an additional $495 for the flashy color, while Azure Gray Metallic runs $995. Finally, Shelter Green Metallic is exclusive to the 2024 Ford Ranger Raptor, and cannot be added to any other model.
The configurator for the all-new Ranger went online only recently, allowing prospective buyers the ability to build and price their dream Ranger before order banks for the midsize pickup open up. It’s worth noting that the 2024 Ford Ranger features the nifty STX Appearance Package as standard, which bundles things like 17-inch silver-painted aluminum wheels, LED reflector headlamps, halogen fog lamps, a dampened tailgate and premium cloth-covered front bucket seats for maximum comfort.
Under the hood, the forthcoming 2024 Ford Ranger is available with the turbocharged Ford 2.3L I4 EcoBoost engine, which produces 270 horsepower and 310 pound-feet of torque. The optional twin-turbocharged Ford 2.7L V6 EcoBoost will also be offered in the future, which produces 315 horsepower and 400 pound-feet of torque. Both engines are mated exclusively to the Ford 10-speed automatic transmission.
We’ll have more on the Ranger soon, so subscribe to Ford Authority for more Ford Ranger news and ongoing Ford news coverage.
It isn't the first automaker to do so.
Another way to protect occupants in the event of an accident.
The results of this intriguing matchup are mostly what one might expect.
It's still being used at track day events, too.
That can be configured in many different ways.
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More shades of gray, grey, silver, graphite, light black metallic, smoke are needed for the non-committed I don’t really like to be associated with cars/trucks crowd
New colors aren’t going to help this ugly beast.
I think the new design is awesome
The velocity blue is awesome!!
Ive always had either a white or a Red vehicle.....but that Velocity Blue is awesome
And where is a real red? I would really like to know what focus group picked those colors?
The thought of paying $450 for one of the grey colors is mind boggling.
I agree. Too many white, gray and black cars everywhere.
But those optional gray colors are stunning in the sunlight.
Ford must have dogs for paint-selection specialists... I hear that dogs don't see colors, just shades of grey.
Would love to see an eggplant or black cherry color, something that looks black in some lights and dark purple/cherry in others ! Other than those i love the silver/grey choices. Not crazy about the new chalk / faded colors out there these days. Had the unfortunate luck of buying a brand new Silver 77 F250 the year all the paint flaked off within a couple of years, some issue with the primer used underneath... so still a little unsure i would go with another silver one
anyone ever seen a grey cactus?
Rapid Red please, no thanks Red Hot Chili Pepper Orange.