Ford Authority

Lexus TX Teased Before Debut, Will Rival Lincoln Aviator

The luxury E-segment crossover space is a highly competitive and crowded one, filled with models like the Lincoln Aviator, BMW X5, Mercedes-Benz GLE, and Acura MDX, to name just a few. However, Lexus doesn’t currently compete in that particular segment, even though it fields a rather extensive lineup of crossovers. That seems likely to change soon, as the long-rumored, all-new Lexus TX has just been teased by the brand itself.

2024 Lincoln Aviator prototype

2024 Lincoln Aviator Prototype

Thus far, we don’t know much about the Lexus TX, as the brand merely teased us with a close-up side shot showing off its floating roof, which is accompanied by a caption that reads “Something big is coming! Introducing the first-ever Lexus TX, coming soon.” However, rumors have long suggested that the TX will represent little more than a luxurious version of the also-new Toyota Grand Highlander, a Ford Explorer rival that’s larger than the regular Highlander, slotting in Toyota’s lineup between that and the Sequoia.

That means the Lexus TX will also likely offer three rows of seating and ride on the same TNGA-K platform as the Grand Highlander. However, it will offer up a more luxurious cabin and some additional tech features, as is customary. It’s unclear what will power the TX, though the Grand Highlander is available with three powertains – a turbocharged 2.4L gas engine, a 2.5L hybrid, and the Hybrid Max, which produces 362 horsepower and 400 pound-feet of torque. It’s also currently unclear when the larger, luxurious crossover might make its official debut.

Sales Numbers - Luxury E-Segment Utilities - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
BMW X5 +5.09% 17,315 16,477 18% 21%
MERCEDES-BENZ GLE-CLASS -0.50% 15,910 15,990 17% 20%
ACURA MDX +12.28% 15,223 13,558 16% 17%
BUICK ENCLAVE +25.31% 8,803 7,025 9% 9%
VOLVO XC90 +13.54% 7,890 6,949 8% 9%
INFINITI QX60 +181.51% 7,139 2,536 8% 3%
AUDI Q7 +62.06% 6,421 3,962 7% 5%
LINCOLN AVIATOR +5.42% 5,236 4,967 6% 6%
CADILLAC XT6 +25.98% 4,762 3,780 5% 5%
BMW X6 -17.41% 2,286 2,768 2% 3%
AUDI Q8 +100.77% 2,861 1,425 3% 2%
TOTAL +18.14% 93,846 79,437

Meanwhile, the TX’s future rival – the Aviator – is set to receive a refresh for the 2024 model year, and Ford Authority spies have spotted prototypes out testing over the past couple of months, giving us a sneak peek at its exterior and interior designs. Those updates are sorely needed at the moment, with the Aviator ranking toward the bottom of the luxury E-segment crossover space in terms of sales in Q1 of 2023, lagging far behind the class-leading X5 and GLE.

We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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