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Lincoln Corsair Sales Plummet During Q1 2023

During the first quarter of 2023, Lincoln Corsair sales decreased in the United States and Mexico.

Lincoln Corsair Sales - Q1 2023 - United States

In the United States, Lincoln Corsair deliveries totaled 4,023 units in Q1 2023, a decrease of about 42 percent compared to 6,944 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
CORSAIR -42.07% 4,023 6,944

Lincoln Corsair Sales - Q1 2023 - Canada

In Canada, Lincoln Corsair deliveries totaled 602 units in Q1 2023, an increase of about 10 percent compared to 548 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
CORSAIR +9.85% 602 548

Lincoln Corsair Sales - Q1 2023 - Mexico

In Mexico, Lincoln Corsair deliveries totaled 62 units in Q1 2023, a decrease of about 3 percent compared to 64 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
CORSAIR -3.13% 62 64

Competitive Sales Comparison (USA)

Lincoln Corsair sales nosedived 42 percent in Q1 2023, selling just 4,023 units and dropping the luxury crossover near the bottom of its packed competitive segment – in seventh out of 10 rivals, to be precise.

The Lexus NX continued to show the way, as it sold 15,556 units last quarter, up 54 percent from one year ago. The second-place Buick Envision (see running Buick Envision sales) accounted for 14,077 sales, up 242 percent year-over-year, while the third-best Cadillac XT4 (see running Cadillac XT4 sales) sold 6,773 units, up 83 percent from Q1 2022. The Volvo XC40 sold 6,083 units, up 53 percent, followed by the Mercedes-Benz GLB class in fifth with 4,302 sales, up 22 percent, and the Mercedes-Benz GLA-Class in sixth, up 74 percent. All other contenders, including the Corsair, sold approximately 4,000 or fewer units during Q1 2023.

Sales Numbers - Luxury C-Segment Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
LEXUS NX +53.88% 15,556 10,109 25% 23%
BUICK ENVISION +241.84% 14,077 4,118 23% 10%
CADILLAC XT4 +83.00% 6,773 3,701 11% 9%
VOLVO XC40 +52.57% 6,083 3,987 10% 9%
MERCEDES-BENZ GLB-CLASS +22.08% 4,302 3,524 7% 8%
MERCEDES-BENZ GLA-CLASS +73.89% 4,250 2,444 7% 6%
LINCOLN CORSAIR -42.07% 4,023 6,944 6% 16%
AUDI Q3 -26.37% 3,855 5,236 6% 12%
BMW X1 +43.94% 3,171 2,203 5% 5%
BMW X2 -90.66% 78 835 0% 2%
TOTAL +44.24% 62,168 43,101

In terms of segment share, the Corsair accounted for just six percent, down 10 percentage points year-over-year.

The NX, meanwhile, gathered 25 percent share, up two percentage points, while the Envision sought 23 percent share, up 13 percentage points, and the XT4 was responsible for 11 percent share, picking up two percentage points. The XC40 sold enough units to garner 10 percent share, up one percentage point, while the GLB-Class and GLA-Class both accounted for seven percent share each, with the latter losing two percentage points and the former gaining one. All other contenders accounted for six percent share or less.

Sales Numbers - GM C-Segment Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
BUICK ENVISION +241.84% 14,077 4,118 68% 53%
CADILLAC XT4 +83.00% 6,773 3,701 32% 47%
TOTAL +166.66% 20,850 7,819

Both of General Motors’ offerings – the Buick Envision and Cadillac XT4 – accounted for 20,850 deliveries, combined for a 33 percent segment share.

Sales Numbers - MBZ C-Segment Crossovers - Q1 2023- USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
MERCEDES-BENZ GLB-CLASS +22.08% 4,302 3,524 50% 59%
MERCEDES-BENZ GLA-CLASS +73.89% 4,250 2,444 50% 41%
TOTAL +43.30% 8,552 5,968

It’s also worth noting that combining the two Mercedes-Benz entries in the space – the GLA-Class and GLB-Class – results in 8,552 sales for a 14 percent share, besting the Corsair’s six percent.

All told, the luxury C-segment crossover segment expanded 44 percent to 62,168 units, meaning Lincoln Corsair sales severely underperformed the segment average by comparison.

The Ford Authority Take

The Lincoln Corsair experienced a rather lackluster first quarter of 2023, with its sales in the red. As has been the case for quite a while now, this is a direct result of the production stoppage for the refreshed crossover, as software issues with their digital instrument clusters prevented them from being shipped to dealers. In fact, as recently reported by Ford Authority, production of the 2023 Corsair is still severely constrained – FoMoCo was only able to push 159 units of the luxury crossover off the assembly line at the Louisville Assembly plant in Kentucky in March. As such, it’s safe to assume that supply of the Corsair at the dealer level continues to trend low, thereby dinging its sales.

However, once supply ramps up, we expect that the refreshed 2023 Lincoln Corsair will drive interest in the luxury crossover this year. The new model debuted a number of changes, including revised exterior styling, a redesigned interior, and the deletion of optional turbocharged Ford 2.3L I4 EcoBoost engine.

Additionally, it gains the luxury brand’s advanced BlueCruise (formerly ActiveGlide) hands-free highway driving feature, which includes Lane Change Assist, Predictive Speed Assist, Intersection Assist 2.0, and In-Lane Repositioning. These features allow the driver to change lanes by simply tapping the turn signal, automatically adjust speed as the vehicle reaches sharp turns, and keep the crossover centered in its lane while also shifting away from larger vehicles such as semi-trucks.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. JimO

    How can sale not plummet, they don’t make them anymore!!!! Now Ford execs will announce that they wil disontinue this great car because sales we’re down. Here is a new twist on an old expression , if you don’t build them, noone will come

    Reply
    1. SEO

      nothing that you said was correct.

      Reply
    2. Ronald Schaefer

      I think Ford wants to do away with the Lincoln Division. This is just another way auto manufactures dictate what you are going to purchase. The want to build the high profit vehicles and to hell what the consumer wants.

      Reply
    3. David Peachey

      dont know where you get your disinformation, but the Corsair is not discontinued

      Reply
  2. MJ

    I ordered one the first day in September 22 when the order bank opened. No production date yet after 8 months . Luckily I also ordered an Escape Platinum Hybrid which was built last week and will be delivered in a week or 2. No regrets, the 23 Corsair is actually uglier with the oversized grille, and the mpg on the standard engine is pathetic. Time to just kill off Lincoln in the USA and make it a Chinese brand, that’s where they update the models as they sell more there, until China invades Taiwan and nationalizes all of Ford assets there . As always, the Ford family are a group of liberal woke fools . Probably my last Ford since all they will be making soon will be expensive short range EVs. Maybe somebody will buy the company and fix all the problems

    Reply
    1. FordFan

      Don’t hold your breath on when your 2023 Escape Platinum Hybrid will be “shipped”. My has been “built” since 4/11/2023 and still has not been shipped as of 5/2/2023.

      Reply
      1. SEO

        Ford doesn’t control the shipping company and those companies can only ship so fast. There were 15,000 vehicles waiting to be shipped prior to yours being made on 04/11/23.

        Reply
    2. Edward

      We had an Escape Titanium fully loaded with every option. It was a great vehicle, very comfortable. Then we got our Corsair Grand Touring. The Lincoln is so exponentially better than the Ford in every aspect. So much quieter, smoother. Every button and touchable element well-made and exuding luxury. The Ford was a great upscale mid-grade car, the Lincoln is a luxury vehicle. No comparison.

      Ford is in no danger.

      Reply
  3. Jimbo

    Just look at the US / Canadian parts content of any of their vehicles and you’ll see how American this company really is

    Reply
  4. Nico

    Was told 6 to 8 month wait…took delivery of my 22 GT after 6 1/2 months and am loving it! A brilliant vehicle…well done LMC!

    Reply
  5. SEO

    Not surprised as there was a Model Year 23 refresh, and they the plant was down for 2 months fixing quality issues.

    Reply
  6. Anonymous

    Kind of mind blowing that consumers are so willing to purchase a vehicle built in, and imported from, China [Buick Envision]. Now Lincoln is going to try the same trick with the 2024+ Lincoln Nautilus.

    I would love to get a 2023 Lincoln Corsair…if there were any available.

    Reply
  7. Jason

    I bought a 22 for 4k under msrp 2 months ago. Everyone has been waiting for the 23’s so I swooped a GT up as a daily commuter. I’m averaging over 70mpg from the start and over 200mpg since using it as a commuter.

    Reply

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