While it continues to invest heavily in electrification, we know that future, second gen Ford EVs will look quite a bit different than current models, to the point where they may not even appeal to traditional ICE customers. However, FoMoCo – along with other automakers, in general – are also working to present future vehicles as more than just basic modes of transportation, but rather, cars that provide us with hours of entertainment and even possibly interiors that can be rearranged and swapped out much like we redo our homes today. As it turns out, second gen Ford EVs will also be packed with various types of digital experiences, as CEO Jim Farley revealed during the automaker’s Q1 2023 earnings call with investors.
“I had a chance along with John and most of our leadership team to go to China in the last few weeks and look at the EV market in a Gemba go-and-see activity up close,” Farley said. “It’s interesting to see how customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore. Outstanding hardware styling, performance, quality, are just a given in the EV digital marketplace today. The best new brands are offering integrated digital, retail, lifestyle, and experience that are software-defined. This is firmly in our sights for our second-generation EVs.”
These comments go hand-in-hand with what we’ve heard from Farley in regards to the automaker’s future EVs in past months as the company looks to differentiate its ICE and Model e lineups in a number of ways while also focusing on the post-purchase experience – not just the art of the deal.
In addition to being packed with digital experiences, second generation Ford EVs will also be simpler and and fully updatable, riding on dedicated platforms to enhance profitability – a major sticking point for these types of vehicles that’s expected to occur with the arrival of the next-gen models in 2026.
We’ll have more on Ford’s EV push soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and ongoing Ford news coverage.
I just want a cool looking car with a V8 that sounds great and is fun to drive. It doesn’t have to be super fancy and expensive.
If I’m considering an EV (I’m not), I want range on par with my current vehicle (654 miles), recharging time on par with my current vehicle’s refueling time (~10 to 14 minutes), and a price also on par with my current vehicle (~$39K new). I don’t need party tricks, and I’m not willing to pay for them in lieu of the aforementioned wants.
The automotive industry’s pipe dream is a mobile prison that you are forced to sit in and buy, buy, buy more needless junk through a hallucinogenic automotive “experience.” Farley’s dream is a box connected to your bank account that siphons your money away all day long.
David Dickhead strikes again!
Your not the target market. So why should Ford only produce the kind of vehicles that you want? There are more people in the younger demographic who want the extra features.
There is nobody forcing you or anyone to pay for any extra features. You don’t want hands free driving, then don’t pay for it, it really is that simple.
And where is the AM radio that millions of people want?
People need to be abundantly aware of the transition that is happening at Ford under Farley. You are no longer a customer. You are a target.
It’s on Android Auto, or CarPlay, right alongside every station (AM and FM) on Earth if you download a free app such as TuneIn. Assuming you have a mobile phone…
All the apps in the world don’t do you any good if you don’t have the connectivity for them to function.
You are correct sir! A-holes want you to spend 80k on EV and then pay subscription fee indefinitely!
EVs are computers on wheels, so they can last much longer and just need updates to add newer features. But it seems that the naysayers here use computers powered with fuels or none at all. They probably borrowed someone’s computer just to post here.
No, we simply want a vehicle that looks good and is fun to drive. If I want to watch a movie, play a video game, or sleep, I’ll stay home.
“EVs are computers on wheels” which is why they are hiring the Apple executives. They want to make the “driving” experience as annoying as trying to read an automotive website with never ending advertisements.
The buggy-whip patrons always post impressive rants on any EV-related content. Bless their hearts.
Why can’t we get a ModelL100 as a hybrid that I can drive? I want to drive myself not have something drive me into the lake or something worse. Of course the ModelL100 design will be so diluted down and look like nothing more than an SUV sedan unfortunately.