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Ford Authority

U.S. Lincoln Sales Down One Percent In Q1 2023

Lincoln sales in the United States slipped one percent to 18,934 units during the first quarter of 2023. Individual model sales performance was as follows:

Sales Results - Q1 2023 - USA - Lincoln

MODELQ1 2023 / Q1 2022Q1 2023Q1 2022
AVIATOR+5.42% 5,2364,967
CORSAIR-42.07% 4,0236,944
NAUTILUS+8.17% 5,5055,089
NAVIGATOR+94.13% 4,1702,148
LINCOLN TOTAL-1.12% 18,93419,148

The Ford Authority Take

Sales of most of Lincoln’s vehicles were in the green last quarter, which is an encouraging sign despite the slight 1.1 percent decrease in sales across the board. As supply chain issues continue to ease, inventory and therefore sales of Lincoln’s vehicles will improve.

The most impressive performance was put forth by the Lincoln Navigator, which saw its sales increase 94 percent during Q1 2023, eating into the Cadillac Escalade’s share ever so slightly. The Lincoln Nautilus, meanwhile, posted an eight percent uptick in its sales as its availability at the dealer level improved.

Sales of the Lincoln Aviator were also up by a modest five percent, although interest in the luxury crossover could cool off as the 2023 model year wears on in preparation for the crossover’s impending refresh. Ford Authority has already spotted a prototype of the 2024 Aviator undergoing testing, giving us a preview of what’s on the way.

Meanwhile, the only one of Lincoln’s offering to post sales in the red last quarter was the Lincoln Corsair – and its numbers suffered quite a bit during Q1 2023. Production of the Corsair, which takes place at the Louisville Assembly plant, was paused for quite some time earlier this year to address a quality issue, negatively affecting its sales. Now, though, production is back in full swing, meaning that last quarter’s sales results don’t spell all doom and gloom for the Corsair, and things could be headed back in the right direction.

In all, it’s not entirely surprising that Lincoln sales dipped last quarter when compared to the year-ago results, but as supplier constraints become less of an obstacle for the luxury automaker, its sales numbers will reflect that.

About The Numbers

  • All percent change figures compared to Lincoln USA sales for Q1 2022, unless noted otherwise
  • There were 75 selling days for Q1 2023 and 75 selling days for Q1 2022

Further Reading & Sales Reporting

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Cigna

    Sales will even decline further once Dianne Craig’s brilliant plan of having fewer dealers goes into effect.

    Reply
  2. JoesO

    Sad how Lincoln is not allowed to be competitive with Cadillac anymore. I guess lack of decent product is at fault but Hey, we want to sell more Mustangs and Broncos instead. Keep starving Lincoln of anything that would sell. Isn’t that how Mercury met its end?

    Reply

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