The all-electric Ford F-150 Lightning debuted to high demand for the 2022 model year, to the point where it outstripped supply by a large margin. Ford began filling the large amount of orders it had for the EV pickup in waves, all while working to expand the Rouge Electric Vehicle Center and boost production, with a goal of increasing capacity to 150,000 units annually by 2024. It’s accomplishing this by physically increasing the footprint of the plant, as well as moving 800Â workers from the Dearborn Truck plant over to the Rouge facility next door, while also hiring 300 new employees. Now, The Blue Oval has announced that these efforts are beginning to pay off.
For starters, FoMoCo has focused on increasing production of the in-demand XLT-trimmed Ford F-150 Lightning, specifically, all in an effort to reduce wait times. The automaker says that retail orders placed for an XLT today will be filled as early as September, while The Blue Oval remains on track to triple overall production of the F-150 Lightning by the end of the year, enabling it to reach the aforementioned 150k unit mark.
“Customer interest for XLT has considerably outstripped supply since the F-150 Lightning launch and we’ve worked with our suppliers to help address that,” said Marin Gjaja, chief customer officer, Ford Model e. “We heard loud and clear from our customers that they want their truck deliveries as close as possible to their orders. As we scale production, we are making this possible.”
While the Ford F-150 Lightning Pro is completely sold out for the 2023 model year, customers can place an order for an XLT, Lariat, or Platinum now, either online through their preferred dealer or on-site at that physical location. Customers placing an order for a Lariat can expect to take delivery as soon as December, while Platinum customers face possible delivery dates ranging from October through November.
We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, F-150 Lightning news, and non-stop Ford news coverage.
Comments
I don’t know how someone is going to get their truck in September if they order now when there are people who ordered in February still waiting. I ordered in march and I doubt ill get mine within a couple months.
false advertising. It was hot in the beginning because of the $40k price tag.
now 2023 that the real pricing starts at $65k, it cant sell now.
Want folks to by the lighting…drop the price $10k (not including EV tax break) and they will come