2023 Ford Maverick production is beginning to turn a corner. As Ford Authority previously reported, production of the compact pickup increased significantly at the end of Q1 and into May, as the Hermosillo Assembly Plant cranked out 11,061 examples, a 52 percent increase compared to April. Additionally, the plant is expected to add a third shift in July, which should further enable it to build more pickups and allow more Ford Bronco Sport crossovers to be manufactured as well. Unfortunately, based on a post on Maverick Truck Club, hybrid order holders and prospective buyers may still be out of luck, as a key part of that powerplant remains in short supply.
According to an email sent by Ford to current 2023 Ford Maverick order holders, the company can “complete production” for 2.0L EcoBoost I-4 pickups, as it says commodity issues have been easing up. However, the automaker also said that battery availability is limiting production for 2.5L hybrid pickups at this time. In a potentially troubling sign, the company referenced the order process for the 2024 Ford Maverick, which could indicate that it may not only be unable to complete all the hybrid orders it currently has for the 2023 model year, but also initiate another program to switch order holders to 2024 if the circumstances call for it. It also promised to issue a production update next month.
This situation isn’t exactly coming out of left field, as Ford has been unable to fulfill hybrid orders for quite some time. In December 2022, Ford disclosed to dealers that 73 percent of its retail orders were for hybrids, but production capacity was limited to 35 percent.
For now, 2023 Ford Maverick production is expected to end in October. Based on comments recently made by Ford CEO Jim Farley, the company may still have a hard time completely meeting demand for the compact pickup, as he admitted it underestimated the buying public’s enthusiasm for the entry level pickup. On a related note, the Maverick was among the top 10 most considered electrified vehicles, according to Kelley Blue Book.
We’ll have more on the 2023 Ford Maverick soon, so subscribe to Ford Authority for the latest Ford Maverick news, and for comprehensive Ford news updates.
Comments
Opt for hybrid Escape. LOL
Ford waxed lyrical about “a hybrid pickup for under $20,000” when the Maverick first came out.
Then took more than double the orders for it that they knew they couldn’t produce. They can’t/won’t make the XL base model either.
And now they tell us they were caught off guard by the demand for the inexpensive hybrid base model? And those people in marketing still have their jobs and just continue on?
Did they think everybody was going to want the Lariat luxury package special edition blackout gas only towing package 4WD tremor for $40,000?
9 months now – and some have been waiting for a year and a half!
Can’t you tell Ford doesn’t want you as a customer. Your trying to buy and affordable truck. What they want are only rich people with money to burn. Ford has turned into a rich only up yours working man company. Do yourself a favor buy something else.
Not really true! I ordered a $70,000 2023 mustang in December of 2022 and they cancelled the order 4.5 months later and never even told me! So obliviously, they really don’t care about anyone who orders one of their cars no matter what the price or how much your willing to spend! Fire Farley already!
They are trying to tell us that after TWO YEARS, they are still off guard about demand for the hybrid. That says something about management…and that something is not printable. Two years of sitting and sucking their thumbs.
I ordered my Hybrid XL in September 22 with the trailer hitch and Co Pilot 360 as the only options. I took delivery in March. They are building them.
Also Sept ’22. Maybe I tricked mine out too much, but thought I went pretty conservative. Build date of July 17 (’23). No telling how much longer of a wait. I feel like I should drive to Detroit and wait for it to come out of the factory (is that where they make them?).
I sort of agree. I have been a Ford customer for probably 35 years. If Ford will listen to the people that put them number one, BABYBOOMERS, they can grow Maverick into best selling truck. The new Rangers are a step below 150 and don’t see a lot difference in the Rangers and F-150 as for the torq.
Let’s take the smaller Maverick. Babyboomers want a truck their way. What is more, our way can be the best economical way for Ford. We need some we can drive not play with. I for one would like roll down windows and the dimmer switch back on the floor.
The reason they said they put the dimmer switch with the blinker is because it was low to ground. We no longer have 13″ and 14″ tires on trucks. Vehicle tires pretty well start at 15″ and up. Trucks use between 18″ to 22″ tires or bigger. The clearance from ground to the place the dimmer would be is 22″ to 26″. Let’s face it, the place the dimmer switch could be would be covered behind the firewall. Ford can take this Maverick and run with it.. Screw what Biden wants. I want mine my way. Biden doesn’t drive my vehicle and he doesn’t drive my miles or pay my fuel.
Had it with Ford. Ordered my Maverick the first hour of the first day the order banks opened. Many others got their hybrids, and now I get an email that said to kiss off. Bad decisions by management with bad suppliers. Well Ford: Kiss off
Yeah, I was there the first hour of the first day too.
Turns out that means nothing.
It’s not the tried and true first come first serve anymore, they are building the more profitable higher trim models first.
Buit not just that, there is no rhyme or reason to what gets built first, you can try to analize it looking at “constraints” and “allocations” and the dozens of words we’ve all had to eat about this dumpster fire debacle fiasco and there is no system.
Some ordering the base XL hybrid with no options on September 20th (5 days after us) have their trucks.
Some ordering the gas only XLT a year and a half ago don’t have it!
It sucks to have to wait for the people in line behind you.
It certainly does I’ve been waiting since November 2nd 2021 supposed to start build 7/10 checked update now 7/15
XLT EcoBoost – 7/17
NO!! I will not get an ecoboost. Toyota will be able to deliver its hybrid Stout before Ford can find its rear end. I have bought my last Ford. The first was in 1972, and many since. The lies and deception ended our relationship today.
“Ecoboost”.
They give a even smaller than the hybrid gas only engine stressed by a turbocharger a proper name and that somehow became desirable.
Now THAT’S good marketing.
There is nothing wrong with the Ford 2.0L turbo Ecoboost. It has had fewer recalls than just about ever other engine Ford has produced. It is good on gas if you drive moderately without kicking in the turbo all the time. Buying a truck with only 2wd is somewhat of a joke….and with ony 2K towing. You might as well buy a hybrid car since that is what you are getting. Without 4WD, 4K towing and the 250HP there isn’t much that truck can do other than hwy driving on roads or maybe in the city. I woudl even be afraid to tow jet skis with it since you may have issues pulling them out of the water on the ramp. HWY mileage between the two is not enough of a reason to get the hybrid and most people are driving at 55 than 30 most of the time.
But see there a lot of us that want exactly that. All the reasons you don’t want a small hybrid 2WD are the reasons I want one. And there are 73,000 people that feel this way. And Ford didn’t know that?
I drive in the city do 30 way more than 55.
I’m never going to tow anything.
But I can haul bags of mulch or dirt or tall things in the bed.
My old Ranger was 2WD – it was very much like I think the Maverick is.
Except it got 15mpg as opposed to 40
Agree not everyone who owns a truck tows but many of us haul things and use the bed. Additionally there are things to bulky in size to fit in an Escape and hauling things that are dirty would mess up the interior of a crossover. I had a 4WD midsize pickup for 12 years and at most used the 4WD 10 times and never towed with it despite it having a towing package. Many of us don’t want to waste our money on something we will never use. My hybrid Maverick is perfect and I am getting between 40 to 50 mpgs which is more important since regular unleaded is $3.68 a gallon where I live. Most of my driving is stop and go which is where the hybrid Maverick really shines.
We ordered our loaded Lariat hybrid on Sept. 23, 2021 and received it end of March 2023. It was definitely worth the wait, gets better mileage than they predicted and can be towed 4 wheels down behind a motor home. Love it!
We ordered our Lariat hybrid in September 22 and no build date yet. Like Robert above, we wanted to be able to tow it behind a motor home and don’t have any need to have any towing capacity. Just wanted a light duty pickup that gets really good MPG and some luxury and convenience features we have in our other vehicle. Still hoping for a 2023 build.
Like many I’ve had a my2023 Hybrid on order, even paid for a reservation spot and if I have to wait longer then so be it but what is not acceptable is Ford at fault and not providing a credit for any price increases I’d have to absorb for switching to a my2024 in order to get a Maverick. Do the right thing Ford!
Never!
My mav hybrid was originally ordered Dec. 2021 and like many of you am still waiting to be scheduled. How can FORD management misjudge the market for over 2 years for hybrid vehicles? If they screw us around having to get a higher priced 2024 (with no price concessions) model my loyalty to Ford will be in serious jeopardy. Truly unbelievable how Ford can make something like ordering a vehicle so complicated and causing grief with so many potential customers.
They didn’t misjudge it. They had no intention of making what was ordered, nor do they intend to make them. Ford has lost a lot of customers over this, and Ford doesn’t care. Selling the company seems to be the goal. Screw those who ordered.
Didn’t really need a truck but not willing to wait for a Ford. Not a truck but ordered a Niro instead. Close to 60 mpg sometimes.
Ford please step up and handle this fiasco so we are all singing Ford praises. FIFO is the right thing not a secret dealer allocation formula that has us all placing 10 orders each at a different dealer and Ford goes wow I have lots of orders….
ORDERED MY HYBRID FORD MAVERICK ON 9-17-22 AND DONT SEE IT COMING BY THE TIME I RETIRE. I MAY HAVE TO REIRE THE MAVERICK BECAUSE THEY DONT CARE.
The first year I ordered a Maverick (base hybrd) and the dealer canceled the order as “I was not 100% sure I would accept it when delivered. At that point I had not SAT IN OR EVEN SEEN the damn truck. This time I ordered two of them thinking at least one would come through – my order for one went in within the first hour of the bank opening. To date STILL do not have a firm idea if I will get one AND one of them is already bumped to next year. Our family had sworn off Ford back in the 70’s when my grandfather (a union guy) got a BIG lemon produced by disgruntled union workers who were sabotaging vehicles on the line due to labor issues I will not only swear off Ford I will make sure EVERYONE in my circle knows what CRAP Ford is delivering. Who wudda thunk an affordable pick up that gets great gas mileage (hybrid) would be popular??? Who the hell is running their company. Evidently Farley and the gang has no clue how the rest of us live! This is just PURE unadulterated incompetance. They keep adding options and bling to the damn thing and they can’t even get their base out!! Ford and Farly can KMA if they think I will EVER EVER look at another Ford product if this order does not get produced this year. There should be a complete house cleaning and Farley needs to be out on his butt along with al the other incompetants.
Ordered my 2023 Ford Maverick hybrid XLT with all the bells and whistles in August… Order was placed the first day orders opened. Just got a call from my dealer that my order is now being pushed to 2024… We’ll see if they ever actually build it….
I have been waiting since nov 2021 for maverick hybrid still havenot heard anything it’s been 2 years now
Cant BELEIVE ford DOESN’T care about middle American buyers.