The all-new Ford Everest debuted in Australia last year, and faced heavy demand from the get-go. As Ford Authority previously reported, the Ford Ranger based SUV secured thousands of orders in the first few days they were available, leading to wait times extending upwards of seven months for the range-topping Platinum model. Ford noted that it was “working around the clock” to ramp up production to meet this demand, though it also admitted that it could take several months for that to happen, but wait times for Sport and Platinum trims, as well as turbo-diesel V6-powered models, soon extended to Q4 2023. Now, the 2024 Ford Everest has gotten more expensive in Australia amid this high demand and low supply, according to CarExpert.
These price jumps vary by model, ranging from $200 for the Ambiente trim and Sport 4×2 bi-turbo, while the Trend is $400 more expensive and the Sport and Platinum have been slapped with a $1,000 price increase. This means that the least expensive 2024 Ford Everest is the Ambiente 4×2 bi-turbo at $53,490, while the Platinum tops the range with an MSRP of $78,530. However, the off-road-focused Wildtrak stands pat with no price increase, meaning that it still starts out at $73,090.
This new pricing applies to all 2024 Ford Everest models produced after August 2023, which means that customers have some time to secure their SUV before they will have to pay more for that privilege. As for why it’s raising Everest prices, Ford notes that rising commodities costs and currency changes are largely to blame, though we must also consider the supply/demand curve, as is usually the case.
“The price adjustments are consistent with the evaluation of market conditions we regularly undertake across our product portfolio, which take into consideration a number of different external factors such as currency and material cost considerations,” a Ford Australia spokesperson explained.