Ford Authority

2024 Ford Mustang Buyers Opting For Drift Brake, Automatics

Since the official debut of the all-new S650 generation 2024 Ford Mustang last September, we’ve learned pretty much everything there is to know about the new pony car, including how much power it makes and how much it costs, along with finer details, such as the fact that EcoBoost models are no longer available with a manual transmission. The 2024 Ford Mustang build and price configurator launched in partial capacity back in March – along with order banks – but thus far, production has been impacted by ongoing quality reviews that are designed to sort out any potential issues before deliveries begin. While we wait for that day to come, The Blue Oval has released some interesting statistics regarding what 2024 Ford Mustang buyers are opting for thus far.

For starters, a large number of 2024 Mustang buyers have chosen the new Electronic Drift Brake as an option, which was developed in conjunction with Vaughn Gittin Jr. and RTR Vehicles. In fact, the addition of this feature to the High Performance Package has boosted its take rate by 50 percent among Mustang EcoBoost customers compared to the prior three years.

In terms of manual vs automatic transmissions, 27 percent of GT and Dark Horse customers have opted for the six-speed manual thus far, meaning that the quick-shifting 10-speed automatic remains the gearbox of choice. When it comes to optional packages, 22 percent of GT customers have chosen the Performance Package, while 26 percent went for the Nite Pony Package.

2024 Ford Mustang Dark Horse Carbon Fiber Wheels

Finally, we have exterior colors, which are always interesting statistics to look at. For the EcoBoost and GT, the most popular color has thus far been Shadow Black with a 17 percent take rate, followed by Oxford White (13 percent) and Rapid Red (11 percent). The Dark Horse, meanwhile, has conjured up tremendous popularity for the new hue dubbed Blue Ember – which has a 39 percent take rate, followed by Vapor Blue (18 percent), and Shadow Black (16 percent).

We’ll have more on the S650 Mustang soon, so be sure and subscribe to Ford Authority for more Ford Mustang news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Charles Lincoln

    Question; is the 2024 Lincoln Corsair going to be manufactured in China?

  2. Lealand Young

    I thought the drift brake was standard equipment and checking the configurator on every model seems to confirm that. Perhaps buyers are opting for the 19″ Brem Brake System option and autotragic?

  3. Tiller

    So sad that Ford is marketing the Mustang for drifting instead of racing. Nothing impressive or exciting to look forward to. 500 horsepower for a Dark Horse is unimpressive. Makes less power than a GT350 yet costs more money. Meanwhile Chevy has the Corvette Z06 and Dodge is going out with a bang with 1,025 horsepower Challengers. Only 27% of buyers choose manual so far? Considering that about 45% of S550 GT buyers opted for the MT82 this statistic is rather sad.


Leave a comment